AGBUS202-19B (HAM)

Food and the Consumer

15 Points

Edit Header Content
Division of Management
School of Accounting, Finance and Economics

Staff

Edit Staff Content

Convenor(s)

Lecturer(s)

Administrator(s)

Placement Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: clive.wilkinson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
Edit Staff Content

Paper Description

Edit Paper Description Content

Agri-business deals with the business of food systems. One major, and increasingly important, component of this area is demand for agricultural products and how these demands arise out of consumer preferences. In the last decade ethical concerns associated with organic, free-range or environmentally sustainable production systems have been emergent - consumers have shown a willingness to pay for non-taste attributes of food and, more importantly, have exhibited sudden and extreme reductions in demand for agricultural products which appear to cross an ethical or health boundary. Recent cases include the botulism scare at a Fonterra milk factory and the release of videos showing inhumane treatment of Australian livestock in Indonesian Abattoirs. These opportunities and risks have major implications for the value obtained from New Zealand agriculture. Currently there is no offering of this kind of paper in New Zealand with the majority of agri-business papers across institutions focusing on production.

This paper will introduce students to consumer theory regarding food demand at the aggregate level (demand functions and product differentiation) and the consumer level (preferences and Willingness to Pay). We will also show how these preferences have implications for the 'social licence to farm' via democractic processes in addition to market processes.

Edit Paper Description Content

Paper Structure

Edit Paper Structure Content
This paper is taught through lectures, discussion, observation and exercises providing an opportunity for increased understanding.
Edit Paper Structure Content

Learning Outcomes

Edit Learning Outcomes Content

Students who successfully complete the course should be able to:

  • Understand and describe the food system and food channels;
    Linked to the following assessments:
  • Understand determinants of food demand;
    Linked to the following assessments:
  • Estimate food demand by individuals, households and markets;
    Linked to the following assessments:
  • Understand and describe product differentiation in the food industry;
    Linked to the following assessments:
  • Understand and estimate socio-demographic and psychological impacts on food consumption;
    Linked to the following assessments:
  • Understand the major health challenges impacting the food system and how industry may respond to them;
    Linked to the following assessments:
  • Understand and describe the principle goals and instruments of food policy and develop skills in evaluating their effectiveness;
    Linked to the following assessments:
  • Gain an appreciation of how food consumption will evolve through time.
    Linked to the following assessments:
Edit Learning Outcomes Content
Edit Learning Outcomes Content

Assessment

Edit Assessments Content
Further information about assessments will be available via Moodle.
Edit Additional Assessment Information Content

Assessment Components

Edit Assessments Content

The internal assessment/exam ratio (as stated in the University Calendar) is 50:50. There is no final exam. The final exam makes up 50% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 50:50 or 0:0, whichever is more favourable for the student. The final exam makes up either 50% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Essay
26 Jul 2019
12:00 AM
10
  • Online: Submit through Moodle
2. Data analysis
9 Aug 2019
No set time
10
  • Online: Submit through Moodle
3. Proposal
6 Sep 2019
No set time
5
  • Online: Submit through Moodle
4. Test
20 Sep 2019
No set time
15
  • Hand-in: In Lecture
5. Consumer demand report
11 Oct 2019
No set time
10
  • Online: Submit through Moodle
6. Exam
50
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
Edit Assessments Content

Required and Recommended Readings

Edit Required Readings Content

Required Readings

Edit Required Readings Content
Edit Required Readings Content

Recommended Readings

Edit Recommended Readings Content
Edit Recommended Readings Content

Other Resources

Edit Other Resources Content

Please read Stuff.co.nz regularly and frequently; students are expected to contribute to an agribusiness issue of the day.

Also note - An Interactive Text for Food and Agricultural Marketing by Michael R. Thomsen (https://agribusiness.uark.edu/directory/index/uid/mthomsen/name/Michael+R.+Thomsen/) licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

Edit Other Resources Content

Online Support

Edit Online Support Content
Information will be posted on Moodle each week after lectures.
Edit Online Support Content

Workload

Edit Workload Content
This is a 15 point paper, indicating an allocation of 150 hours to study, only 36 of which are provided in lectures.
Edit Workload Content

Linkages to Other Papers

Edit Linkages Content

Restriction(s)

AGRI301

Edit Linkages Content

Prerequisite(s)

Prerequisite papers: AGBUS101 or AGRI101

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: AGRI202

Edit Linkages Content