COMPX542-21A (HAM)

Web Search: Technical and Social Issues

15 Points

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Division of Health Engineering Computing & Science
School of Computing and Mathematical Sciences
Department of Computer Science

Staff

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Convenor(s)

Colin Pilbrow

Colin Pilbrow
9584
G.B.18
See Moodle
colin.pilbrow@waikato.ac.nz

Lecturer(s)

Administrator(s)

: rachael.foote@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

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You can contact staff by:

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Paper Description

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This paper builds on the everyday experience of using search engines to allow students to develop the critical thinking skills based on ethical decision making required in the 21st century workplace. All professions and businesses which use web search to support their work have specified ethical decision making as an important area. It is essential in order to avoid the well publicised problems (eg: FlowTex 2000, Enron 2002, HP spying 2006, Northern Rock/RBOS 2008, Satyam 2009, VW diesel emissions 2015) which can lead to reputational damage and financial insolvency.
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Paper Structure

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The paper is taught through a mixture of interactive lecture sessions, structured practical work and self-directed learning via the coursework.
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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • identify appropriate search techniques to use with particular search engines in order to compile information.
    Linked to the following assessments:
  • critically analyse the results produced by search engines in relation to their integrity.
    Linked to the following assessments:
  • critically evaluate situations related to web search with respect to potential ethical dilemmas.
    Linked to the following assessments:
  • evaluate alternative ethical principles with respect to web search.
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  • propose and justify courses of action on the basis of a balanced ethical analysis.
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  • present an ethical dilemma in a creative manner.
    Linked to the following assessments:
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Portfolio of web search activites
9 Apr 2021
6:00 PM
50
  • Online: Submit through Moodle
2. Development of an Ethical Case Study
21 May 2021
6:00 PM
50
  • Other: YouTube & Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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The core text is:

Witten, I.,Gori , M., & Numerico, T. (2007) Web Dragons: Inside the myths of search engine technology, Morgan Kaufmann. Bookstore: $64;@amazon.com

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Online Support

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Moodle site
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Workload

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You are expected to spend 13-16 hours per week for 9 weeks on this course (equivalent to 10-12 hours per week for a 12-week course), which breaks down roughly as follows:

2-3 hours lectures

5-6 hours coursework assignments, quizzes, etc.

6-7 hours private study, including reading Web dragons

13-16 hours total

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Linkages to Other Papers

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Prerequisite(s)

Prerequisite papers: COMPX202 or COMPX242 or COMP204 or COMP242, and a further 45 points at 300 level in Computer Science

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: COMP442, COMP542

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