Digital business involves transforming customer experiences, using cutting edge technologies and systems. Information and communications technologies (such as the internet, social media, mobile) have fundamentally altered the way in which business is planned, led, and executed. Using lectures, lab-based practicals, individual projects, and assignments, this introductory paper covers all aspects associated with the ever-evolving field of digital business. Lectures provide an overview of digital business, including key messages for entrepreneurial firms wishing to transform customer experiences using digital technologies. The lab-based practical, project, and online discussion assessments provide exposure to a number of digital business development opportunities.

DIGIB101 offers a variety of learning experiences and assessments. Weekly online lectures are followed by online graded activities. An online discussion forum allows students the opportunity to comment on major questions that arise from the lecture topic. One online open book test assesses your understanding of this lecture-based learning. Significant hands-on learning happens in small practical assignments taught in lab sessions and applied in an end-of-trimester group project. Lab sessions can be attended physically on campus or virtually if you are unable to come to the campus. In 2015-2019 post-paper evaluations, students described these practicals as useful, engaging, interesting and fun.

Mode of Delivery:

This paper is delivered in FLEXI mode meaning that your learning can be done face-to-face (on campus) or online. This gives you flexibility as to where and how you learn during the trimester. You are required to specify your default learning approach (face-to-face or online) by the end of week one. Further information on how to do that will be available on Moodle.

This paper will be delivered via a combination of lectures and in-lab tutorials. All course materials will be available on Moodle. All lectures will be recorded and uploaded on Moodle each week. Furthermore, instead of in-class participation, 10 online activities will be assigned throughout the trimester in Moodle. Each activity will be live on Moodle for 5 days.