DIGIB101-21B (HAM)

The World of Digital Business

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: ashleigh.neame@waikato.ac.nz
: sade.lomas@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

: aasiya.ather@waikato.ac.nz
: dakshayani.shetty@waikato.ac.nz
: hana.bouafif@waikato.ac.nz
: hannah.bintirajaazlan@waikato.ac.nz
: jyotishna.kumar@waikato.ac.nz
: kangwei.lim@waikato.ac.nz

Student Representative(s)

Lab Technician(s)

Librarian(s)

: yilan.chen@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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Digital business involves transforming customer experiences, using cutting edge technologies and systems. Information and communications technologies (such as the internet, social media, mobile) have fundamentally altered the way in which business is planned, led, and executed. Using lectures, lab-based practicals, individual projects, and assignments, this introductory paper covers all aspects associated with the ever-evolving field of digital business. Lectures provide an overview of digital business, including key messages for entrepreneurial firms wishing to transform customer experiences using digital technologies. The lab-based practical, project, and online discussion assessments provide exposure to a number of digital business development opportunities.

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Paper Structure

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DIGIB101 offers a variety of learning experiences and assessments. Weekly online lectures are followed by online graded activities. An online discussion forum allows students the opportunity to comment on major questions that arise from the lecture topic. One online open book test assesses your understanding of this lecture-based learning. Significant hands-on learning happens in small practical assignments taught in lab sessions and applied in an end-of-trimester group project. Lab sessions can be attended physically on campus or virtually if you are unable to come to the campus. In 2015-2019 post-paper evaluations, students described these practicals as useful, engaging, interesting and fun.

Mode of Delivery:

This paper is delivered in FLEXI mode meaning that your learning can be done face-to-face (on campus) or online. This gives you flexibility as to where and how you learn during the trimester. You are required to specify your default learning approach (face-to-face or online) by the end of week one. Further information on how to do that will be available on Moodle.

This paper will be delivered via a combination of lectures and in-lab tutorials. All course materials will be available on Moodle. All lectures will be recorded and uploaded on Moodle each week. Furthermore, instead of in-class participation, 10 online activities will be assigned throughout the trimester in Moodle. Each activity will be live on Moodle for 5 days.

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Define and describe fundamental concepts and types of digital business with examples.
    Linked to the following assessments:
    Weekly Activities (1)
  • Comprehend the mechanics of the new economies: Information, Network, Sharing, & Machine Economies
    Linked to the following assessments:
    Practical 1. Rules of the New Economies (2)
  • Understand the emerging digital business technologies (such as IoT, block-chain, robotics) and their impact on business.
    Linked to the following assessments:
    Practical 5. Digital Business Emerging Technologies (6)
    Group Project (13)
  • Comprehend digital transformation, digital strategy, digital marketing, social commerce, and social media analytics concepts and issues.
    Linked to the following assessments:
    Practical 3. Digital Transformation (4)
    Practical 4. Digital Business Revenue Models (5)
    Practical 7. Social Media Applications (8)
    Practical 8. Digital Marketing/SEO (9)
    Practical 9: Social Media Analytics (10)
  • Recognise, identify, and explain critical issues surrounding managing digital business including strategies, policies, securities, and privacy.
    Linked to the following assessments:
    Weekly Activities (1)
    Practical 10: Cyber-security Plan and Scan (11)
  • Apply basic digital business technical skills to web site design, blogs, social media profiles, and building mobile applications.
    Linked to the following assessments:
    Practical 2. Website Planning and Development (3)
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Weekly Activities
20
  • Online: Submit through Moodle
2. Practical 1. Rules of the New Economies
3
  • Online: Submit through Moodle
3. Practical 2. Website Planning and Development
4
  • Online: Submit through Moodle
4. Practical 3. Digital Transformation
3
  • Online: Submit through Moodle
5. Practical 4. Digital Business Revenue Models
2
  • Online: Submit through Moodle
6. Practical 5. Digital Business Emerging Technologies
3
  • Online: Submit through Moodle
7. Practical 6. Bizz App Planning and Development
4
  • Online: Submit through Moodle
8. Practical 7. Social Media Applications
3
  • Online: Submit through Moodle
9. Practical 8. Digital Marketing/SEO
3
  • Online: Submit through Moodle
10. Practical 9: Social Media Analytics
3
  • Online: Submit through Moodle
11. Practical 10: Cyber-security Plan and Scan
2
  • Online: Submit through Moodle
12. Online Test
26 Oct 2021
11:00 AM
20
  • Online: Submit through Moodle
13. Group Project
1 Nov 2021
11:30 PM
30
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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There is NO required book, but the following is recommended.

Digital Business and E-Commerce Management 7th Edition, Kindle Edition by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird.

Most readings will be supplied via Moodle (mostly cases and short articles).

Other useful texts for this course include:
  • Driving Digital Strategy: A Guide to Reimagining Your Business by Sunil Gupta
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Other Resources

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You should make a habit of regularly consulting weekly and monthly journals and newspapers so as to ‘keep up’ with trends in the area. Most broadsheet or business newspapers, such as the Financial Times or the Wall Street Journal, have regular e-business articles. Among the best-known publications are the following:

  • Harvard Business Review (https://hbr.org/): HBR also runs a magazine which contains interesting articles on business.
  • The Economist (www.economist.com). Although this is not a computer magazine, it does contain regular articles on aspects of e-business
  • E-commerce Times (www.ecommercetimes.com)
  • Financial Times Digital Business (www.ft.com/technology/digitalbusiness)
  • Wired Magazine (www.wired.com).
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Online Support

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Moodle is a learning management system provided by the University of Waikato. Moodle offers links to a variety of resources (e.g., lecture slides, instructions for practical assignments) students will need to successfully complete this paper.
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Workload

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As a 15-point paper, expected workload is 150 hours during the trimester. This is composed of attendance at lectures, study for and attendance at tests, preparation for and attendance at practical workshops, participation in discussion forums and preparation of and submitting the end-of-trimester assignment.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MSYS121 and MSYS221

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