DIGIB101-21C (NWC)

The World of Digital Business

15 Points

Edit Header Content
External Organisations
Study Group

Staff

Edit Staff Content

Convenor(s)

Lecturer(s)

Administrator(s)

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz
: yilan.chen@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
Edit Staff Content

Paper Description

Edit Paper Description Content
Digital business involves transforming customer experiences, using cutting-edge technologies and systems. Information and communications technologies (such as the internet, social media, and mobile) have fundamentally altered the way in which business is planned, led, and executed. Using lectures, practical tutorials, a group project, and online discussion assessments, this introductory paper covers many aspects associated with the ever-evolving field of digital business. Lectures provide an overview of digital business, including key messages for entrepreneurial firms wishing to transform customer experiences using digital technologies. The practical tutorials, group project, and online discussion assessments provide exposure to a number of digital business development opportunities.
Edit Paper Description Content

Paper Structure

Edit Paper Structure Content

DIGIB101 offers a variety of learning experiences and assessments. Weekly online lectures are followed by online graded activities. A weekly discussion assessment allows students the opportunity to comment on major questions that arise from the lecture topic. Significant hands-on learning happens in small practical assignments taught in online Zoom tutorial sessions and applied in an end-of-trimester group project.

Edit Paper Structure Content

Learning Outcomes

Edit Learning Outcomes Content

Students who successfully complete the paper should be able to:

  • Define and describe fundamental concepts and types of digital business with examples
    Linked to the following assessments:
    Weekly Activities (10 x 3% each) (1)
  • Comprehend the mechanics of the new economies: Information, Network, Sharing, & Machine Economies
    Linked to the following assessments:
    Practical 1. Rules of the New Economies (2)
  • Understand the emerging digital business technologies (such as IoT, block-chain, robotics) and their impact on business
    Linked to the following assessments:
    Practical 5. Digital Business Emerging Technologies (6)
    Group Project (12)
  • Comprehend digital transformation, digital strategy, digital marketing, social commerce, and social media analytics concepts and issues
    Linked to the following assessments:
    Practical 3. Digital Transformation (4)
    Practical 4. Digital Business Revenue Models (5)
    Practical 7. Social Media Applications (8)
    Practical 8. Digital Marketing/SEO (9)
    Practical 9: Social Media Analytics (10)
  • Recognise, identify, and explain critical issues surrounding managing digital business including strategies, policies, securities, and privacy
    Linked to the following assessments:
    Weekly Activities (10 x 3% each) (1)
    Practical 10: Cyber-security Plan and Scan (11)
  • Apply basic digital business technical skills to web site design, blogs, social media profiles, and building mobile applications
    Linked to the following assessments:
    Practical 2. Website Planning and Development (3)
Edit Learning Outcomes Content
Edit Learning Outcomes Content

Assessment

Edit Assessments Content

Assessment Components

Edit Assessments Content

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Weekly Activities (10 x 3% each)
30
  • Online: Submit through Moodle
2. Practical 1. Rules of the New Economies
3 Dec 2021
11:00 PM
4
  • Online: Submit through Moodle
3. Practical 2. Website Planning and Development
10 Dec 2021
11:00 PM
5
  • Online: Submit through Moodle
4. Practical 3. Digital Transformation
17 Dec 2021
11:00 PM
4
  • Online: Submit through Moodle
5. Practical 4. Digital Business Revenue Models
7 Jan 2022
11:00 PM
3
  • Online: Submit through Moodle
6. Practical 5. Digital Business Emerging Technologies
14 Jan 2022
11:00 PM
4
  • Online: Submit through Moodle
7. Practical 6. Bizz App Planning and Development
21 Jan 2022
11:00 PM
5
  • Online: Submit through Moodle
8. Practical 7. Social Media Applications
28 Jan 2022
11:00 PM
4
  • Online: Submit through Moodle
9. Practical 8. Digital Marketing/SEO
4 Feb 2022
11:00 PM
4
  • Online: Submit through Moodle
10. Practical 9: Social Media Analytics
11 Feb 2022
11:00 PM
4
  • Online: Submit through Moodle
11. Practical 10: Cyber-security Plan and Scan
18 Feb 2022
11:00 PM
3
  • Online: Submit through Moodle
12. Group Project
18 Feb 2022
11:00 PM
30
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
Edit Assessments Content

Required and Recommended Readings

Edit Required Readings Content

Required Readings

Edit Required Readings Content

There is NO required book, but the following is recommended.

Digital Business and E-Commerce Management 7th Edition, Kindle Edition by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird.

Readings will be uploaded to Moodle (mostly cases and short articles).

Edit Required Readings Content

Recommended Readings

Edit Recommended Readings Content
Other useful texts for this course include:
  • Leading Digital: Turning Technology into Business Transformation, Westerman, George et al., 2014.
  • What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise by Peter Weill and Stephanie Woerner (2018).
  • The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) by David Rogers (2016).
  • Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself by Mark Raskino, Graham Waller
  • Driving Digital Strategy: A Guide to Reimagining Your Business by Sunil Gupta
  • Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge) by Jeanne W. Ross, Cynthia M. Beath, Martin Mocker


Edit Recommended Readings Content

Other Resources

Edit Other Resources Content

You should make a habit of regularly consulting weekly and monthly journals and newspapers to keep up with trends in the area. Most business newspapers, such as the Financial Times or the Wall Street Journal, have regular e-business articles. Among the best-known publications are the following:

  • Harvard Business Review (https://hbr.org/): HBR also runs a magazine that contains interesting articles on business.
  • The Economist (www.economist.com). Although this is not a computer magazine, it does contain regular articles on aspects of e-business
  • E-commerce Times (www.ecommercetimes.com)
  • Financial Times Digital Business (www.ft.com/technology/digitalbusiness)
  • Wired Magazine (www.wired.com).
Edit Other Resources Content

Online Support

Edit Online Support Content
Moodle is a learning management system provided by the University of Waikato. Moodle offers links to a variety of resources (e.g., lecture slides, instructions for practical assignments) students will need to successfully complete this paper.
Edit Online Support Content

Workload

Edit Workload Content
As a 15-point paper, the expected workload is 150 hours during the trimester. This is composed of attendance at lectures, preparation for and attendance at practical workshops, preparation for and participation in weekly activities, and preparation of and submitting the end-of-trimester group assignment.
Edit Workload Content

Linkages to Other Papers

Edit Linkages Content

Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MSYS121 and MSYS221

Edit Linkages Content