DIGIB101-22B (HAM)

The World of Digital Business

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: ashleigh.neame@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: yilan.chen@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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Digital business involves transforming customer experiences and offering new products/service using cutting edge technologies and systems. Information and communications technologies (such as the Internet, social media, robotics, mobile) have fundamentally altered the way in which business is planned, led, and executed. Using lectures, lab-based practicals, individual projects, and assignments, this introductory paper covers all aspects associated with the ever-evolving field of digital business. Lectures provide an overview of digital business, including key messages for entrepreneurial firms wishing to transform customer experiences using digital technologies. The lab-based practical, project, and online discussion assessments provide exposure to a number of digital business development opportunities.

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Paper Structure

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DIGIB101 offers a variety of learning experiences and assessments. Weekly lectures are followed by online graded activities. An online discussion forum allows students the opportunity to comment on major questions that arise from the lecture topic. One online test assesses your understanding of this lecture-based learning. Significant hands-on learning happens in small practical assignments taught in lab sessions and applied in an end-of-trimester group project. Lab sessions can be attended physically on campus or virtually if you are unable to come to the campus. In 2015-2021 post-paper evaluations, students described these practicals as useful, engaging, interesting and fun.

Mode of Delivery:

The first half of the paper is delivered in FLEXI mode meaning that your learning can be done face-to-face or online . The second half of the paper is fully online (no f2f classes). The tutorials are offered in FLEXI mode throughout the trimester. This gives you flexibility as to where and how you learn during the trimester. For the first half, you are required to specify your default learning approach (face-to-face or online) by the end of week one. Further information on how to do that will be available on Moodle.

This paper will be delivered via a combination of lectures and in-lab tutorials. All course materials will be available on Moodle. All lectures will be recorded and uploaded on Moodle each week. Furthermore, instead of in-class participation, 5 online activities will be assigned throughout the trimester in Moodle. Each activity will be live on Moodle for 5 days.

Note: the face-to-face components are contingent on COVID-19 restrictions.

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Define and describe fundamental concepts and types of digital business with examples.
    Linked to the following assessments:
    Weekly Activities (x5) (1)
    Online Test (7)
  • Comprehend the mechanics of the new economies: Information, Network, Sharing, & Machine Economies
    Linked to the following assessments:
  • Understand the emerging digital business technologies (such as IoT, block-chain, robotics) and their impact on business.
    Linked to the following assessments:
    Group Project (8)
  • Comprehend digital transformation, digital strategy, digital marketing, social commerce, and social media analytics concepts and issues.
    Linked to the following assessments:
    Practical 1. Website Planning and Development (2)
    Practical 2. Bizz App Planning and Development (3)
    Practical 3. Digital Marketing/SEO (4)
    Practical 4: Social Media Analytics (5)
  • Recognise, identify, and explain critical issues surrounding managing digital business including strategies, policies, securities, and privacy.
    Linked to the following assessments:
    Weekly Activities (x5) (1)
    Practical 5: Cyber-security Plan and Scan (6)
    Online Test (7)
  • Apply basic digital business technical skills to web site design, blogs, social media profiles, and building mobile applications.
    Linked to the following assessments:
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Weekly Activities (x5)
20
  • Online: Submit through Moodle
2. Practical 1. Website Planning and Development
6
  • Online: Submit through Moodle
3. Practical 2. Bizz App Planning and Development
6
  • Online: Submit through Moodle
4. Practical 3. Digital Marketing/SEO
6
  • Online: Submit through Moodle
5. Practical 4: Social Media Analytics
6
  • Online: Submit through Moodle
6. Practical 5: Cyber-security Plan and Scan
6
  • Online: Submit through Moodle
7. Online Test
1 Nov 2022
11:00 AM
20
  • Online: Submit through Moodle
8. Group Project
6 Nov 2022
11:30 PM
30
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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There is NO required book, but the following is recommended.

Digital Business and E-Commerce Management 7th Edition, Kindle Edition by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird.

Most readings will be supplied via Moodle (mostly cases and short articles).

Other useful texts for this course include:
  • Driving Digital Strategy: A Guide to Reimagining Your Business by Sunil Gupta
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Recommended Readings

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Please refer to the weekly readings available on class Moodle.
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Other Resources

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You should make a habit of regularly consulting weekly and monthly journals and newspapers so as to ‘keep up’ with trends in the area. Most broadsheet or business newspapers, such as the Financial Times or the Wall Street Journal, have regular e-business articles. Among the best-known publications are the following:

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Online Support

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Moodle is a learning management system provided by the University of Waikato. Moodle offers links to a variety of resources (e.g., lecture slides, instructions for practical assignments) students will need to successfully complete this paper.
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Workload

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As a 15-point paper, expected workload is 150 hours during the trimester. This is composed of attendance at lectures, study for and attendance at tests, preparation for and attendance at practical workshops, participation in discussion forums and preparation of and submitting the end-of-trimester assignment.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MSYS121 and MSYS221

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