DIGIB101-22VB (NVT)

The World of Digital Business

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Dannie Jefferies

Dannie Jefferies
9241
MSB.2.32B
See Moodle
dannie.jefferies@waikato.ac.nz

Mona Ghaffari

Mona Ghaffari
See Moodle
mona.ghaffari@waikato.ac.nz

Lecturer(s)

Administrator(s)

: lori.jervis@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: yilan.chen@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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Digital business involves transforming customer experiences, using cutting-edge technologies and systems. Information and communications technologies (such as the internet, social media, and mobile) have fundamentally altered the way in which business is planned, led, and executed. Using lectures, practical tutorials, a group project, and online discussion assessments, this introductory paper covers many aspects associated with the ever-evolving field of digital business. Lectures provide an overview of digital business, including key messages for entrepreneurial firms wishing to transform customer experiences using digital technologies. The practical tutorials, group project, and online discussion assessments provide exposure to a number of digital business development opportunities.
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Paper Structure

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DIGIB101 offers a variety of learning experiences and assessments. Five discussion assessments allow students the opportunity to comment on major questions that arise from the lecture topics. Significant hands-on learning happens in small practical assignments taught in online Zoom tutorial sessions and applied in an end-of-trimester group project.

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Define and describe fundamental concepts and types of digital business with examples
    Linked to the following assessments:
    • Weekly Activities (5x 4% each) (6)
    • Online Test (7)
  • Understand the emerging digital business technologies (such as IoT, block-chain, robotics) and their impact on business
    Linked to the following assessments:
    • Practical 1. Website Planning and Development (1)
    • Practical 2. Bizz App Planning and Development (2)
    • Online Test (7)
    • Group Project (8)
  • Comprehend digital transformation, digital strategy, digital marketing, social commerce, and social media analytics concepts and issues
    Linked to the following assessments:
    • Practical 4. Digital Marketing/SEO (4)
    • Practical 5: Social Media Analytics (5)
    • Online Test (7)
    • Group Project (8)
  • Recognise, identify, and explain critical issues surrounding managing digital business including strategies, policies, securities, and privacy
    Linked to the following assessments:
    • Weekly Activities (5x 4% each) (6)
    • Online Test (7)
    • Group Project (8)
  • Apply basic digital business technical skills to web site design, blogs, social media profiles, and building mobile applications
    Linked to the following assessments:
    • Practical 1. Website Planning and Development (1)
    • Practical 2. Bizz App Planning and Development (2)
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Assessment

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Weekly Activities (x5)

5 online graded activities will take place throughout the trimester (worth 20 points in total). Grades are awarded based on the quality, not the quantity, of contribution. Details are provided on Moodle.

Computer Practicals (x5)

The technical content of the paper will be introduced through practical laboratory sessions involving hands-on computer work. The objective of the practicals is for you to attain a basic level of competency in designing and building websites, as well as learning about apps, social media analytics, and so forth. There are 5 computer practicals. Each practical will involve pre-practical reading and planning, along with practical activities and the completion of the practical hand-in sheet. You should expect to spend up to four hours on each practice. If you have any questions concerning the practicals, email the tutors. Details about the practicals are available in Moodle. These are worth 30%.

Online Test

To test your knowledge and understanding of the topics discussed in class, there is one online test included in the paper. The test is designed to test your understanding, not memory. The content is based on lecture material (slides, articles, and case studies). It includes multiple-choice and short essay questions.

Group Project

This group project requires you to come up with an innovative digital business idea driven by cutting-edge and emerging technologies (such as blockchain, IoT, robotics, autonomous machines, and big data analytics). These technologies will be discussed throughout our lectures. You are also required to showcase your business idea through a website, an app, SEO, analytics, and create a cybersecurity plan for it. This assignment allows the student to apply both theory and practice to a real-life situation. Details and sample projects are available on Moodle.

All assignments are assessed for plagiarism using Turnitin.

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Practical 1. Website Planning and Development
6
  • Online: Submit through Moodle
2. Practical 2. Bizz App Planning and Development
6
  • Online: Submit through Moodle
3. Practical 3: Digital Business Revenue Models
6
  • Online: Submit through Moodle
4. Practical 4. Digital Marketing/SEO
6
  • Online: Submit through Moodle
5. Practical 5: Social Media Analytics
6
  • Online: Submit through Moodle
6. Weekly Activities (5x 4% each)
20
  • Online: Submit through Moodle
7. Online Test
7 Nov 2022
2:00 PM
20
  • Online: Submit through Moodle
8. Group Project
14 Nov 2022
8:00 PM
30
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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There is NO required book, but the following is recommended.

Digital Business and E-Commerce Management 7th Edition, Kindle Edition by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird.

Readings will be uploaded to Moodle (mostly cases and short articles).

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Recommended Readings

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Other useful texts for this course include:
  • Leading Digital: Turning Technology into Business Transformation, Westerman, George et al., 2014.
  • What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise by Peter Weill and Stephanie Woerner (2018).
  • The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) by David Rogers (2016).
  • Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself by Mark Raskino, Graham Waller
  • Driving Digital Strategy: A Guide to Reimagining Your Business by Sunil Gupta
  • Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge) by Jeanne W. Ross, Cynthia M. Beath, Martin Mocker


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Other Resources

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You should make a habit of regularly consulting weekly and monthly journals and newspapers to keep up with trends in the area. Most business newspapers, such as the Financial Times or the Wall Street Journal, have regular e-business articles. Among the best-known publications are the following:

  • Harvard Business Review (https://hbr.org/): HBR also runs a magazine that contains interesting articles on business.
  • The Economist (www.economist.com). Although this is not a computer magazine, it does contain regular articles on aspects of e-business
  • E-commerce Times (www.ecommercetimes.com)
  • Financial Times Digital Business (www.ft.com/technology/digitalbusiness)
  • Wired Magazine (www.wired.com).
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Online Support

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Moodle is a learning management system provided by the University of Waikato. Moodle offers links to a variety of resources (e.g., lecture slides, instructions for practical assignments) students will need to successfully complete this paper.
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Workload

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As a 15-point paper, the expected workload is 150 hours during the trimester. This is composed of attendance at lectures, preparation for and attendance at practical workshops, preparation for and participation in weekly activities, and preparation of and submitting the end-of-trimester group assignment.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MSYS121 and MSYS221

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