DIGIB202-18B (HAM)

The Techno-Savvy Business

15 Points

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Waikato Management School
Te Raupapa
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: helena.wang@waikato.ac.nz
: lori.jervis@waikato.ac.nz
: sade.lomas@waikato.ac.nz

Placement Coordinator(s)

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You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5 or 9 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
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Paper Description

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Technological advancements are occurring at a rapid pace. This is especially true for the area of information technology (IT), where novel hardware and software approaches, solutions and tools are reaching the market every week. The World Wide Web barely existed 20 years ago, yet it is now impacting businesses in ways no one could have anticipated. Business intelligence, social media, cloud computing, big data, and mobile commerce are just a few examples of such development. More so than ever before it is important that businesses of all sizes be aware of these developments and the impact they may have on them. In an increasingly globally connected operating environment, many businesses can no longer choose whether to adopt technology; the issue is when to adopt and how to adopt. However, many business leaders and managers especially within small and medium enterprises (SMEs) are often overwhelmed by this situation and need help to fully grasp these technological developments and the potential they offer.

A key message to take away from this paper is that every business is a digital business, whether it chooses to be or not. By taking this paper you help businesses today, prepare for the business environment of tomorrow.

The paper will present a range of relevant, recent technological developments that should be considered by businesses today. The focus of this paper will be on describing the technologies, providing the opportunity to use a number of them first-hand, and outlining the opportunities they provide businesses.

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Paper Structure

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This paper will be delivered via a combination of lectures and in-lab practical sessions.

Class Representative:

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Academic Development
    • Academic Integrity: Assessments will require students to demonstrate academic integrity through proper referencing and techniques for avoiding plagiarism. This is assessed in the Individual Assignment and Group Report
    • Effective Academic Reading: Students will demonstrate the ability to comprehend and explain concepts and principles in readings. This is assessed in the Practical Assessments and Group Report
    • Effective Academic Writing: Students will express their ideas in relation to the main topic, building an effective argument which considers numerous perspectives of key concepts. This is assessed in the Individual Assignment
    • Basic Digital and Information Literacy: Students will demonstrate the ability to locate, access and use online resources. They will compare and evaluate the capabilities of technologies. In addition, students will use a variety of media to present their work. This is assessed in the Practical Assessments, and the Group Presentation
    • Basic Numeracy Skills: Students will demonstrate the ability to communicate clearly using language in addition to graphs, and data tables as appropriate. This is assessed in the Practical Assessments
    Linked to the following assessments:
  • Principles and Concepts
    1. Articulate in a non-technical way the key organisational benefits of key recent technological advances
    2. Present a coherent, broad understanding of the role of contemporary IT within organisations
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  • Practical Slills
    • Demonstrate the attainment of practical skills in the use of digital business technologies
    Linked to the following assessments:
  • Critical Thinking
    • Present a convincing argument for, and against, the adoption of relevant business technologies to a real-world situation
    • Demonstrate basic skills in user/client expectation management associated with contemporary technology adoption
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  • Group Work and Personal Arguments
    • Communicate effectively, both orally and in writing on specialised digital business topics
    Linked to the following assessments:
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Assessment

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam.

All pieces of assessment are to be completed on or by the due date. This paper abides by the WMS Policy for Lateness and Extensions, as outlined in Moodle.

All material submitted for assessment in this paper will be submitted to electronic plagiarism detection systems.

All regulations and policies are published in the University Calendar. Note in particular Assessment Regulations and General Regulations and Policies.

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Individual Assignment - Technology Analysis
27 Jul 2018
11:00 PM
20
  • Online: Submit through Moodle
2. Practical 1: Cloud Computing
17 Aug 2018
11:00 PM
10
  • Online: Submit through Moodle
3. Practical 2: Big Data Visualisation
14 Sep 2018
11:00 PM
10
  • Online: Submit through Moodle
4. Practical 3: Google Analytics
28 Sep 2018
11:00 PM
10
  • Online: Submit through Moodle
5. Test
8 Oct 2018
9:00 AM
20
  • In Class: In Lecture
6. Group Project Presentation [Part A]
10 Oct 2018
5:00 PM
10
  • Online: Submit through Moodle
7. Group Project Report [Part B]
22 Oct 2018
11:00 PM
20
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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The Web at Graduation and Beyond: Business Impacts and Developments. (First Edition, 2017)
Authors: Prof. Dr Gottfried Vossen, Dr Frank Schönthaler, Assoc. Prof. Dr Stuart Dillon

This book provides a comprehensive treatment of the rapidly changing world of web-based business technologies and their often-disruptive innovations.

DOI https://doi.org/10.1007/978-3-319-60161-8

This book is available as an ebook or a hardcover print book from the publisher
It is also available from Amazon in new or second-hand condition
A course reserve copy will also available from the Library at University of Waikato

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Recommended Readings

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As required, readings will be uploaded to Resources/Files for this paper.
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Other Resources

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Specify any other resources that students will benefit from accessing. You may like to include other learning resources such as online recordings etc.
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Online Support

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Moodle is the Learning Management System (LMS) used in this paper.
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Workload

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As a 15-point paper, the total number of learning hours is expected to be approximately 150. This includes formal classes, labs, as well as independent study.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MSYS212

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