DIGIB303-19A (HAM)

Managing Digital Business Transformation

15 Points

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Division of Management
School of Management and Marketing


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: fmostafa@waikato.ac.nz
: helena.wang@waikato.ac.nz
: lori.jervis@waikato.ac.nz

Placement Coordinator(s)


Student Representative(s)

Lab Technician(s)


: nat.enright@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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Innovating and meeting the challenge of digital transformation have become the pillars of any company wishing to thrive in today’s business environment. This paper aims to provide the main tools that managers need to innovate new strategies and business models in the digital era. It introduces you to the many ways platforms are transforming the economy, and provides strategies for designing, monetising, and launching a digital platform. It also equips you with knowledge on governing your platform, strategically evaluating your competition, and a futuristic view of digital transformation across industries.

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Paper Structure

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The format for classroom sessions is a combination of instructor and student-led presentations, combined with other material, in order to discuss relevant questions, analyse cases, and provide the insights that will help you 'scaffold' your own learning.

Given the subject matter, you are encouraged to use a smartphone or other wireless device to access online sources in class. However, the prevalence of unsubstantiated ‘facts’ makes it imperative that you check the validity of your online sources. Hearsay, ‘armchair expert’ opinion, thinly disguised marketing; old ‘facts’; and sweeping generalisations requires you consider the Accuracy; Authority; Objectivity; Currency; and Coverage of your online sources (refer to http://guides.library.cornell.edu/evaluating_Web_pages).

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Define and describe the fundamental concepts and principles of digital business transformation.
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  • Analyse business situations and propose effective solutions to 'messy' real world digital business problems
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  • Demonstrate an understanding of digital business transformation concepts and principles in practical business contexts.
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  • Construct arguments to explain their point of view considering people, processes, technology and governance
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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Test
9 Apr 2019
1:00 PM
  • In Class: In Lecture
2. Cases
15 May 2019
1:00 PM
  • Online: Moodle Forum Discussion
  • Presentation: In Class
3. Capstone Presentation
29 May 2019
1:00 PM
  • Presentation: In Class
4. Capstone Report
10 Jun 2019
12:00 PM
  • Online: Submit through Moodle
5. Participation
31 May 2019
11:30 PM
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Given the fast-moving subject of this paper, it is not possible to prescribe a single textbook. Instead, we will be drawing on a number of key resources as the course progresses.

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Recommended Readings

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Given the fast-moving subject of this paper, it is not possible to prescribe a single textbook. Instead, we will be drawing on a number of key resources as the course progresses. Kindle editions include:-

“Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You” by Parker, G. G., Van Alstyne, M. W., and Choudary, S. P. (Norton Publishing), 2016.

The Digital Transformation Playbook: Rethink Your Business for the Digital Age” by Rogers, D. L. (Columbia University Press), 2016.

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems” by Lewrick, M., Link. P., and Leifer, L. (John Wiley), 2018.

Leading Digital: Turning Technology into Business Transformation” by Westerman, G., Bonnet, D., and McAfee, A. (Harvard Business Review Press), 2014.

A good overall text for describing most of the main aspects of IT governance is:

“IT Strategy: Issues and Practices” by McKeen and Smith (3rdedition) Pearson, 2015.

This is also available from the university bookstore.

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Online Support

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Web Support is available via Moodle.

Simply log in and select DIGIB303-19A (HAM) Digital Transformation. Moodle will contain copies of the slides used in class and useful resources, as well as details of assignments and assessment schedules (these will be posted at the appropriate times in the course).

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On average, in addition to the 3 hours of class contact time, you should expect to spend a further 7-8 hours of study on this course per week throughout the semester. In total, you might expect to spend about 150 hours during the semester on this 15-point paper.
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Linkages to Other Papers

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Prerequisite papers: MSYS111 or MGSYS101 or MGSYS201




Restricted papers: MSYS351 and MSYS451

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