Digital Business Management
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Information has become the most important resource upon which the efficiency and competitiveness of business depend. In particular, Internet technologies and social media have enabled companies to capture, manage, and analyse information in ways not previously thought possible. Emerging business models also reflect these new capacities, such as real-time location-based services, including Uber. In this context, this paper will look at various concepts behind the term "digital business", highlighting that it not only refers to online businesses but any business that leverages Internet and Web technologies. Moreover, the course will introduce the concept of the network economy, digital business models, social commerce, digital business transformation, digital marketing, and the business strategies needed to lead and manage disruptive technologies, and data analytics concepts and tools.
This paper will be taught as a series of lectures, focusing on in-class discussions, student presentations, case studies, and group projects. All relevant materials will be made available through Moodle. You will also need to sign on to collaborative online tools and services during the course.
This paper will be taught in a series of lectures, focusing on in-class discussions and student presentations. All relevant material will be available through Moodle. Given the topic, you might be required to sign up for collaborative online tools and similar services.
Students who successfully complete the paper should be able to:
Explain the meaning and scope of digital business and e-commerce and their different elements;
Linked to the following assessments:• Debate (Weekly) (1)
Understand emerging topics and technologies related to DB including big data, AI, digital marketing, and digital transformation
Linked to the following assessments:• Digital Maturity Assessment (Group) (4)
Give a presentation on commonly used digital business technologies
Linked to the following assessments:• Debate (Weekly) (1)
Apply the gained knowledge to analyse and evaluate digital business use cases
Linked to the following assessments:• Case Study Analysis (Weekly) (2)
In a written format, articulate what digital business strategies exist and how they can be employed
Linked to the following assessments:• Test (Open book) (3)• Digital Maturity Assessment (Group) (4)
Comprehend digital business security, privacy, and ethics
Linked to the following assessments:• Debate (Weekly) (1)
This paper is internally assessed. There is no final examination.
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.
Error: Assessment components must add up to 100%
At least one Assessment Component needs to be entered
|Component Description||Due Date||Time||Percentage of overall mark||Submission Method||Compulsory|
|1. Debate (Weekly)||
|2. Case Study Analysis (Weekly)||
|3. Test (Open book)||
11 Jun 2021
|4. Digital Maturity Assessment (Group)||
25 Jun 2021
Required and Recommended Readings*
There is no required textbook for this course.
Highly Recommended Textbook
The following textbook is highly recommended.
Dave Chaffey, Digital Business and E-Commerce Management, Sixth Edition, ISBN-10: 0273786547, ISBN-13: 9780273786542, ©2015, Pearson, Paper, 712 pp.
Leading Digital: Turning Technology into Business Transformation, Westerman, George et al., 2014.
What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise by
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)Hardcover by
Other recommended books
Farhoomand, A. Managing (e)business transformation: a global perspective, (Basingstoke; New York: Palgrave Macmillan Houndmills, 2004) [ISBN 9781403936042].
Schneider, G. Electronic commerce. (Boston, MA: Thomson Course Technology, 2010) ninth annual edition [ISBN 9780538469241].
Turban, E., J. Lee, D. King, T. Peng Liang and T. Turban Electronic commerce: a managerial perspective. (Upper Saddle River, NJ; London: Pearson Education, 2009) sixth edition [ISBN 9780137034659 (pbk)].
In addition to the textbook, there are certain key articles associated with each chapter, which you should read:
Week 1 (Intro to Digital Business)
Optimizing Your Digital Business Model, https://sloanreview.mit.edu/article/optimizing-your-digital-business-model/
Nambisan, S., Lyytinen, K., Majchrzak, A., & Song, M. (2017). Digital innovation management: reinventing innovation management research in a digital world. MIS Q., 41(1), 223-238.
Week 2 (New Economies)
Acquier, A., Daudigeos, T., & Pinkse, J. (2017). Promises and paradoxes of the sharing economy: An organizing framework. Technological Forecasting and Social Change, 125, 1-10. doi:https://doi.org/10.1016/j.techfore.2017.07.006
Cheng, M. (2016). Sharing economy: A review and agenda for future research. International Journal of Hospitality Management, 57, 60-70. doi:https://doi.org/10.1016/j.ijhm.2016.06.003
Kathan, W., Matzler, K., & Veider, V. (2016). The sharing economy: Your business model's friend or foe? Business Horizons, 59(6), 663-672. doi:https://doi.org/10.1016/j.bushor.2016.06.006
Korhonen, J., Honkasalo, A., & Seppälä, J. (2018). Circular Economy: The Concept and its Limitations. Ecological Economics, 143, 37-46. doi:https://doi.org/10.1016/j.ecolecon.2017.06.041
Heng, L. H., Othman, N. F. M., Rasli, A. M., & Iqbal, M. J. (2012). Fourth Pillar in the Transformation of Production Economy to Knowledge Economy. Procedia - Social and Behavioral Sciences, 40, 530-536. doi:https://doi.org/10.1016/j.sbspro.2012.03.226
Week 3 (Emerging Technologies)
Ng, I. C. L., & Wakenshaw, S. Y. L. (2017). The Internet-of-Things: Review and research directions. International Journal of Research in Marketing, 34(1), 3-21. doi:https://doi.org/10.1016/j.ijresmar.2016.11.003
Li, F. (2018). The digital transformation of business models in the creative industries: A holistic framework and emerging trends. Technovation. doi:https://doi.org/10.1016/j.technovation.2017.12.004
Week 4 (Digital business infra)
Sousa, M. J., & Rocha, Á. (2018). Skills for disruptive digital business. Journal of Business Research. doi:https://doi.org/10.1016/j.jbusres.2017.12.051
Brzozowska, A., & Bubel, D. (2015). E-business as a New Trend in the Economy. Procedia Computer Science, 65, 1095-1104. doi:https://doi.org/10.1016/j.procs.2015.09.043
Antonio Ghezzi, Manos Dramitinos, Towards a Future Internet infrastructure: Analyzing the multidimensional impacts of assured quality Internet interconnection, Telematics and Informatics, Volume 33, Issue 2, May 2016, Pages 613-630, ISSN 0736-5853, http://dx.doi.org/10.1016/j.tele.2015.10.003
F. Nachira, P. Dini and A. Nicolai, “A Network of Digital Business Ecosystems for Europe Roots,Processes and Perspectives,” 2011.
Week 5 (Social Commerce)
Baghdadi, Y. (2016). A framework for social commerce design. Information Systems, 60, 95-113. doi:https://doi.org/10.1016/j.is.2016.03.007
Boyd, D.M. and N.B. Ellison ‘Social network sites: definition, history and scholarship’, Journal of Computer-Mediated Communication 13 2008, pp.210-30.
Tajvidi, M., Wang, Y., Hajli, N., & Love, P. E. D. (2017). Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality. Computers in Human Behavior. doi:https://doi.org/10.1016/j.chb.2017.11.006
Lin, X., Li, Y., & Wang, X. (2017). Social commerce research: Definition, research themes and the trends. International Journal of Information Management, 37(3), 190-201. doi:https://doi.org/10.1016/j.ijinfomgt.2016.06.006
Busalim, A. H., & Hussin, A. R. C. (2016). Understanding social commerce: A systematic literature review and directions for further research. International Journal of Information Management, 36(6, Part A), 1075-1088. doi:https://doi.org/10.1016/j.ijinfomgt.2016.06.005
Week 6(Digital Business Model)
DaSilva, C. M., & Trkman, P. (2014). Business Model: What It Is and What It Is Not. Long Range Planning, 47(6), 379-389. doi:https://doi.org/10.1016/j.lrp.2013.08.004
Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40-49. doi:https://doi.org/10.1016/j.lrp.2017.06.007
Achtenhagen, L., Melin, L., & Naldi, L. (2013). Dynamics of Business Models – Strategizing, Critical Capabilities and Activities for Sustained Value Creation. Long Range Planning, 46(6), 427-442. doi:https://doi.org/10.1016/j.lrp.2013.04.002
Week 7(Digital Marketing)
Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45. doi:https://doi.org/10.1016/j.ijresmar.2016.11.006
Bughin, J., M. Chui and B. Johnson ‘The next step in open innovation’, The McKinsey Quarterly June 2008, pp.1-9.
Zhang, S., & Cabage, N. (2017). Search engine optimization: Comparison of link building and social sharing.The Journal of Computer Information Systems, 57(2), 148-159.
Iredale S., Heinze A. (2016) Ethics and Professional Intimacy Within the Search Engine Optimisation (SEO) Industry. In: Kreps D., Fletcher G., Griffiths M. (eds) Technology and Intimacy: Choice or Coercion. HCC 2016. IFIP Advances in Information and Communication Technology, vol 474. Springer, Cham
Week 8(Digital Business Strategy)
Bharadwaj, A., Sawy, O. A. E., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: toward a next generation of insights. MIS Q., 37(2), 471-482. doi:10.25300/misq/2013/37:2.3
Siew Kien Sia and Christina Soh & Peter Weill (2016). How DBS Bank Pursued a Digital Business Strategy, MIS Quarterly Executive, available online at http://misqe.org/ojs2/index.php/misqe/article/viewFile/529/423
Oestreicher-Singer, Gal and Zalmanson, Lior, Content or Community? A Digital Business Strategy for Content Providers in the Social Age (July 01, 2012). Available at SSRN: https://ssrn.com/abstract=1536768 or http://dx.doi.org/10.2139/ssrn.1536768
Mithas, S., & Lucas, H. C. (2010). What is Your Digital Business Strategy? IT Professional, 12(6), 4-6. doi:10.1109/MITP.2010.154
Week 9 (Leading digital)
Leading digital: Turning technology into business transformation, Book by A. Westerman; G. Bonnet; D. McAfee 2015
Deshwal, Vivek, and Mohd. Ashraf Ali. “A Systematic Review of Various Leadership Theories.” Shanlax International Journal of Commerce, vol. 8, no. 1, 2020, pp. 38–43.
Chou, Chih-Yuan and Naimi, Linda, A Discussion of Leadership Theories as they Relate to Information Systems Leadership (April 20, 2020). Leadership & Organizational Management Journal, Vol. 2020, No. 2, pp, 1-10., Available at SSRN: https://ssrn.com/abstract=3559962
Week 10 (Digital Transformation)
George Westerman, Didier Bonnet and Andrew McAfee, (2014). The Nine Elements of Digital Transformation, MITSlaon Management Review. https://sloanreview.mit.edu/article/the-nine-elements-of-digital-transformation/
Chu, C. and S. Smithson ‘E-business and organizational change: a structurational approach’, Information Systems Journal 17(4) 2007, pp.369-89
Khan G. F., 2015, seven layers of social media analytics: Mining business insights from social media text, actions, networks, hyperlinks, apps, search engine, and location data, CreateSpace Independent Publishing Platform (read chapter 1).
Boying Li, Eugene Ch’ng, Alain Yee-Loong Chong, Haijun Bao, Predicting online e-marketplace sales performances: A big data approach, Computers & Industrial Engineering, Volume 101, November 2016, Pages 565-571, ISSN 0360-8352, http://dx.doi.org/10.1016/j.cie.2016.08.009Week 12 (Security and Privacy)
Singh, S., Jeong, Y.-S., & Park, J. H. (2016). A survey on cloud computing security: Issues, threats, and solutions. Journal of Network and Computer Applications, 75, 200-222. doi:https://doi.org/10.1016/j.jnca.2016.09.002
Singh, A., & Chatterjee, K. (2017). Cloud security issues and challenges: A survey. Journal of Network and Computer Applications, 79, 88-115. doi:https://doi.org/10.1016/j.jnca.2016.11.027
Herschel, R., & Miori, V. M. (2017). Ethics & Big Data. Technology in Society, 49, 31-36. doi:https://doi.org/10.1016/j.techsoc.2017.03.003
Jesse Fox, Jennifer J. Moreland, The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances, Computers in Human Behavior, Volume 45, April 2015, Pages 168-176, ISSN 0747-5632, http://dx.doi.org/10.1016/j.chb.2014.11.083
You should make a habit of regularly consulting weekly and monthly journals and newspapers so as to ‘keep up’ with trends in the area. Most broadsheet or business newspapers, such as the Financial Times or the Wall Street Journal, have regular e-business articles. Among the best-known publications are the following:
- Harvard Business Review (https://hbr.org/): HBR also run a magazine which contains interesting articles on business.
- The Economist (www.economist.com). Athough this is not a computer magazine, it does contain regular articles on aspects of e-business
- E-commerce Times (www.ecommercetimes.com)
- Financial Times Digital Business (www.ft.com/technology/digitalbusiness)
- Wired Magazine (www.wired.com).
Overall, students can expect to spend about 300 hours in total for this paper about which equals about 20 hours per week.
Out of these 20 hours, 4 hours are allocated to lectures and another 4 are calculated for preparation and follow-up work. The remaining 12 hours are study time as well as time required for the assignments.
Linkages to Other Papers*
Prerequisite papers: MSYS351, MSYS451, DIGIB303 or equivalent
Restricted papers: MSYS555