DSIGN125-23A (NET)

Introduction to Communication Design Production

15 Points

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Division of Health Engineering Computing & Science
School of Computing and Mathematical Sciences
Department of Computer Science

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: maria.admiraal@waikato.ac.nz
: claire.timpany@waikato.ac.nz
: nic.vanderschantz@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

: phillip.treweek@waikato.ac.nz

Student Representative(s)

Lab Technician(s)

Librarian(s)

: alistair.lamb@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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This paper enables students to perform basic computing operations and to operate software packages for the manipulation of visual images and text for use in print and screen-based applications.
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How this paper will be taught

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This is primarily a practical paper intended to equip students with the skills necessary to operate computer systems to produce designed products for screen and print. Theoretical background will be provided through lectures and weekly exercises. In addition, students will practice computing skills through software tutorials and related exercises twice a week in practical labs. The labs include a compulsory ideation & critique component to assist in the correct development of the design projects and encourage creative thinking.

DSIGN125 is a 15 point course. Students should expect to spend at least 150 total study hours on this course. Therefore students can expect to spend approximately 10-12 hours per week working on this course.

Lecture 1 hour - either as a zoom participation or a video recording.

Supervised Laboratories 4 hours - there are scheduled lab times where online support is available. This is also when tests and ideation critiques occur.

Unsupervised Laboratory work 3-4 hours

• Preparation /Review remainder


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Required Readings

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The paper has a companion laboratory manual available in print from Waikato Print and online via Moodle. Students are recommended to purchase a printed copy of the manual for ease of reference during the laboratory classes. Ensure that you bring the laboratory manual to all classes.

Other Resources

Recommended videos are noted in the Laboratory manual. Further recommendations will be made via Moodle.
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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Use Adobe Indesign application software to design and produce page layouts
    Linked to the following assessments:
    Practical exercises (15) (1)
    Ideation critiques (9 sessions) (2)
    Practical Test 3 (Indesign) (5)
    Project (Illustrator/Photoshop/InDesign) (6)
  • Use Adobe Illustrator application software to design and produce illustrations
    Linked to the following assessments:
    Practical exercises (15) (1)
    Ideation critiques (9 sessions) (2)
    Practical Test 1 (Illustrator) (3)
    Project (Illustrator/Photoshop/InDesign) (6)
  • Use Adobe Photoshop application software to edit/create bitmap images
    Linked to the following assessments:
    Practical exercises (15) (1)
    Ideation critiques (9 sessions) (2)
    Practical Test 2 (Photoshop) (4)
    Project (Illustrator/Photoshop/InDesign) (6)
  • Use photographic equipment to capture images for production
    Linked to the following assessments:
    Ideation critiques (9 sessions) (2)
    Project (Illustrator/Photoshop/InDesign) (6)
  • Apply the software tools to generate suitable images (including vector and raster images) for print and screen based applications
    Linked to the following assessments:
    Practical exercises (15) (1)
    Ideation critiques (9 sessions) (2)
    Project (Illustrator/Photoshop/InDesign) (6)
  • Create and layout documents to generate printed material or interactive PDFs from those documents
    Linked to the following assessments:
    Practical exercises (15) (1)
    Ideation critiques (9 sessions) (2)
    Project (Illustrator/Photoshop/InDesign) (6)
  • Utilise a design process to determine requirements and propose suitable solutions
    Linked to the following assessments:
    Ideation critiques (9 sessions) (2)
    Project (Illustrator/Photoshop/InDesign) (6)
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Assessments

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How you will be assessed

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Practical exercises are assessed weekly and due one week after the lab where you are assigned a Practical exercise (as per the schedule on page 4 of the lab manual). See below for marking details.

For each Practical exercise you will be required to obtain a mark (verification during lab time), assessing your level of competency. To do this you need to complete the tasks, answer the set questions on the review page, and demonstrate to your marker that your skills have reached an appropriate level. For this the marker will get you to demonstrate some tasks from the exercises. Your marker will rate your practical on the following five point scale:

5 –Demonstrated mastery of the practical material.

4 –Completed the practical to the marker’s satisfaction.

3 –Practical attempted (within reason) but not completed.

2 –Limited attempt in the practical session.

1 –Very limited attempt in the practical session

0 –Did not substantially attempt the practical session.

The basic marking schedule is 0-4. To achieve a 5 you must demonstrate that you have attempted a reasonable level of additional experimentation and show an advanced understanding of the tools involved.

The marker will record your verification on the sheets at the back of the lab manual — this is your proof of completing the practical. As this marking scheme has only five steps it is not a detailed assessment of your work. The marker will discuss why you have been rated at the level given. If you want to discuss your work in more detail, ask your tutor.

Ideation exercises are individual exercises due each week per the schedule on page 4 of the lab manual. You will require to upload work to Moodle by 5 pm on Mondays, and then discuss it in the Tuesday Lab session. Ideation are generally marked on the Ideation process shown. The marks are for a genuine attempt. See the section on Ideation on your lab manual for further information.

The Project will test your ability to put into practice through a Design assignment what you have learnt in the Practical exercises. It is assessed in several ways, and marking is more detailed than for the practical exercises. Marking is done by letter grade and reflects the higher level of work required. Assignment sheets include more details on how assessment is done.

The Practical Tests will be held during the scheduled lab, and will have practical and theory components. Marking will be by a numeric mark.

All grades will be accessible on Moodle throughout the Trimester.


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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Practical exercises (15)
2 Jun 2023
No set time
15
  • In Class: In Lab
2. Ideation critiques (9 sessions)
30 May 2023
No set time
45
  • Presentation: In Lab
3. Practical Test 1 (Illustrator)
22 Mar 2023
No set time
5
  • In Class: In Lab
4. Practical Test 2 (Photoshop)
26 Apr 2023
No set time
5
  • In Class: In Lab
5. Practical Test 3 (Indesign)
17 May 2023
No set time
5
  • In Class: In Lab
6. Project (Illustrator/Photoshop/InDesign)
6 Jun 2023
No set time
25
  • Hand-in: In Lab
  • Presentation: In Lab
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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