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This paper develops the student's ability to recognise and utilise the basic elements and principles of design. Students learn about the design process and design methodology through practical exercises and critique. This process also teaches students to look at, see and interpret their environment from a design perspective, developing aesthetic awareness and critical judgment. Students will work in both traditional and digital media.
Students who successfully complete the course should be able to:
Demonstrate competence in applying the elements and principles of design in the production of visual projects through the use of a design methodologyLinked to the following assessments:
Use a design process in the search of options for solving visual problems; use and explore elements and principles of design; research and analyse existing and historical design; develop concepts and articulate and exchange these ideas with class members; make informed decisions about critiques and suggestions; and present works to a professional levelLinked to the following assessments:
Demonstrate an appropriate level of professional practiceLinked to the following assessments:
Please take note that:
All assignments have to be accompanied by research and process, appropriate research documentation and visual process (sketches, previous versions of work, sources of inspiration, etc). Work needs to be checked in class before hand-in to prove originality.
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.
Error: Assessment components must add up to 100%
At least one Assessment Component needs to be entered
|Component Description||Due Date||Time||Percentage of overall mark||Submission Method||Compulsory|
|1. Elements of Design||
8 May 2020
|2. Principles of Design||
8 Jun 2020
|3. Professional Practice||
5 Jun 2020
No set time
Required and Recommended Readings*
Graphic Design Basics, by Amy E Arntson
The Elements of Graphic Design, by Alex White
The Anatomy of Design, by Steven Heller and Mirko IlIc
100 Ideas that change Graphic Design, by Steven Heller and Veronique Vienne
Students should expect to spend at least 8 hours per week on this paper, in the following proportions:
- Studios & Lectures: 4 - 6 hours
- Private Study: 4 - 8 hours
Linkages to Other Papers*
Restricted papers: CGRD141, CGRD161