DSIGN141-23A (HAM)

Principles of Form and Design

15 Points

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Division of Health Engineering Computing & Science
School of Computing and Mathematical Sciences
Department of Computer Science

Staff

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Convenor(s)

Carolina Short

Carolina Short
9467
G.G.13
See Moodle
carolina.short@waikato.ac.nz

Lecturer(s)

Administrator(s)

: maria.admiraal@waikato.ac.nz
: claire.timpany@waikato.ac.nz
: nic.vanderschantz@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

: rowan.simmons@waikato.ac.nz

Student Representative(s)

Lab Technician(s)

Librarian(s)

: alistair.lamb@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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This paper aims to enhance student's ability to identify and apply fundamental elements and principles of design through practical exercises and critique. The design process and methodology are also taught, cultivating a design perspective and aesthetic awareness, which enables students to scrutinize and interpret their surroundings critically. In this paper, students will engage with both traditional and digital media.
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How this paper will be taught

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The paper consists of a weekly lecture and two design studios or workshops (select Stream A or Stream B), each spanning over 2 hours. These studios form the primary work environment, with guidance and supervision provided to the students. In addition to working on design tasks, students are expected to attend critique sessions, complete assignment checkpoints, and attempt practical tasks. Regular attendance is crucial, and records will be kept and considered as part of the final grade for Professional Practice.
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Required Readings

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Graphic Design: The New Basics, by Ellen Lupton and Jennifer Cole Phillips

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Demonstrate an appropriate level of professional practice.
    Linked to the following assessments:
  • Demonstrate competence in applying the elements and principles of design in the production of visual projects through the use of a design methodology.
    Linked to the following assessments:
  • Use a design process in the search of options for solving visual problems.
    Linked to the following assessments:
  • Research and analyse existing and historical designs.
    Linked to the following assessments:
  • Develop concepts and articulate and exchange these ideas with class members.
    Linked to the following assessments:
  • Make informed decisions about critiques and suggestions.
    Linked to the following assessments:
  • Present works to a professional level.
    Linked to the following assessments:
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Assessments

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How you will be assessed

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The assessment for this paper is based on the completion of the assignments (both in-class activities and physical submission of work), as well as on your professional conduct throughout the course. Each assessment component is associated with a grading schedule that conforms to the University Grade Scales.

Hand-in of assignments will be in person according to the instructions provided in each specific assignment brief. These requirements will also be posted on the DSIGN141 Moodle page and reminders given during lab sessions. The target turnaround time for the grading of assignments will be three semester weeks. Assignments that have been graded may be collected from the lecturer.

Assignments must include research and process, along with appropriate references and visual aids, such as sketches, previous versions of work, and sources of inspiration, to demonstrate the originality of your work. You are not allowed to use work created by others without proper acknowledgement or to use AI-assisted tools without citing the sources and obtaining permission from your lecturer. Failure to comply with these guidelines may result in academic penalties or charges of plagiarism.

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Elements of Design - Shapes
15
  • Hand-in: In Lab
2. Elements of Design - Lines
15
  • Hand-in: In Lab
3. Elements of Design - Forms
15
  • Hand-in: In Lab
4. Elements of Design - Composition
15
  • Hand-in: In Lab
5. Principles of Design
30
  • Hand-in: In Lab
✔
6. Professional Practice
10
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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