Beyond the Basics of Design
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Design 2 is structured as two distinguishable parts: studios dedicated to Design projects and studios dedicated to the introduction of Typography.
Design studios. This portion of the paper is about applying the skills and knowledge learned in Design 1, Elements and Principles of Design, to real-life design projects. The aim is to allow you to demonstrate your ability to analyse the brief, research and investigate the topic, and to try a variety of initial concepts before making an informed selection from which to develop an appropriately creative solution to the highest possible professional standard. You need to document the complete design process.
Typography studios. The major part of this portion of the course is based around an introduction to typography and its composition within a given frame. Students work on several exercises applying typography to different scenarios, and ending the course with an editorial design project.
Design & Typography studios are 3-hour studios each week, plus a 2-hour lecture/workshop once a week.
This equates to 6/8 hours per week of contact time. A 15pt paper should be considered 150 hours of work across the 12 week semester. Given this calculation, you should consider the need to do approximately 12.5 hours of work each week for DSIGN142. Therefore the expectation is that you complete approximately 6/8 hours of self-directed study each week outside of studios.
Attendance is compulsory and regularly scheduled assessments will be conducted during studio sessions & lectures.
Students who successfully complete the paper should be able to:
Demonstrate competence in presenting for assessment experimental design solutions which exhibit knowledge and control of scale, proportion, stability, dynamics, tone, pattern and texture.Linked to the following assessments:
Use elements and principles
Use design elements and principles to communicate ideas in a creative manner.Linked to the following assessments:
Use a design process to explore options for solving problems; use and explore elements and principles of design; research and analyse existing and historical design; develop concepts and articulate and exchange these ideas with class members; make informed decisions about criticisms and suggestions; and present works to a professional level.Linked to the following assessments:
Linked to the following assessments:
- Recall typographic terminology and apply knowledge of basic typographic principles in the composition of typography
- Identify examples and characteristics of the major typographic classifications
Demonstrate an appropriate level of professional practice.Linked to the following assessments:
Assessment for this paper is based on your completion of assignments as detailed below and on your class participation throughout the course.
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.
Error: Assessment components must add up to 100%
At least one Assessment Component needs to be entered
|Component Description||Due Date||Time||Percentage of overall mark||Submission Method||Compulsory|
|1. Design Assignment 1||
|2. Design Assignment 2||
|3. Typography Assignments||
|4. Professional practice||
Required and Recommended Readings*
- Thinking with type: a critical guide for designers, writers, editors, & students, by Ellen Lupton (eBook available from Library)
- Type Survival Kit - For all Type Emergencies, by Jill Yelland (available at Bennetts)
- Just My Type - A Book About Fonts, by Simon Garfield
A Moodle page is available for all DSIGN142 students. On this page students will be able to access copies of course handouts and materials including assessment material, supporting pdfs, additional resources and an overview of what will be covered each week. Students are expected to check this site frequently for updates and to participate in discussions and forums provided through the Moodle page.
A Waikato Reading List is also available. This contains a number of useful readings and resources for design students, many of which are targeted specifically to support the assignments in DSIGN142.
Students should expect to spend about 13 hours per week on this paper, in the following proportions:
- Studios & Lectures: 6/8 hours
- Private Study: 6/8 hours
Linkages to Other Papers*
Prerequisite papers: CGRD141 or DSIGN141
Restricted papers: CGRD161 and CGRD142