DSIGN252-21B (HAM)

Cultural Perspectives for Design

15 Points

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Division of Health Engineering Computing & Science
School of Computing and Mathematical Sciences
Department of Computer Science


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: maria.admiraal@waikato.ac.nz
: buddhika.subasinghe@waikato.ac.nz

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Paper Description

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The paper provides students with an understanding of culture-specific perspectives on design issues and the ability to apply these in diverse contexts. The aim of this paper is to educate students to be competent at communicating effectively in culturally diverse contexts.

Cultural communication will be covered from three perspectives.

  1. The design traits of a range of global communities and what has influenced the development of their unique design traits. This knowledge will be discussed in comparison to New Zealand’s own design identity.
  2. One-third of this paper will be delivered by FMIS. This portion will cover design in New Zealand and how our indigenous cultural identity has shaped the development of our design styles and ethos. It will also explore what considerations to be made by designers when using Māori design elements within their work.
  3. Issues related to communication between designers and professionals in other related fields, such as programmers, including conflicting terminology and processes in project management.

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Paper Structure

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DSIGN252 is taught through weekly lectures and tutorials. Lectures will include some interactive elements as well as conventional lecture-style presentation of material.

Tutorials will be held in weeks 2, 3, 4, 5, 6, 8, 10, 11, and 12. Tutorials will be delivered synchronously on campus.

Weeks 1-4 and 9-12 will be delivered by BDes staff or in conjunction with CSMAX270.

Weeks 5-8 will be taught by FMIS in conjunction with CSMAX270 (Lectures in these weeks will be delivered in different lecture theatres).

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Apply skills in effective inter-cultural communication in the context of design and visual communication
    Linked to the following assessments:
  • Apply an awareness of the perspectives of other cultures to design related issues and in collaborative contexts
    Linked to the following assessments:
  • Apply communication skills and cultural understanding to visual communication and project-related case studies
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  • Communicate well in cross-cultural circumstances (in collaborative projects, these cultures could comprise designers, developers and clients)
    Linked to the following assessments:
  • Develop and apply a critical understanding of design and visual communication within cross-cultural contexts
    Linked to the following assessments:
  • Demonstrate a basic cultural understanding of the Treaty of Waitangi (tikanga, mātauranga, interconnectedness of iwi, hapū, whānau).
    Linked to the following assessments:
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One third of the assessment for this paper will be assessed by FMIS. The remainder of the paper will be made of assessment items as detailed below.

  1. Analysis of national/cultural design with supporting examples.
  2. A collaborative project communicating with programming students.
  3. A group assignment addressing the use of contentious terms when communicating with designers.
  4. Tutorial activities
  5. Moodle quizzes.
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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Internationalisation
  • Hand-in: In Tutorial
2. National / Cultural design
9 Aug 2021
9:00 AM
  • Online: Submit through Moodle
3. Working with Programmers
27 Sep 2021
No set time
  • Hand-in: In Tutorial
4. Contentious Terms Assignment
14 Oct 2021
2:00 PM
  • Online: Submit through Moodle
  • Presentation: In Class
6. Quizzes
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Recommended Readings

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  • Meggs, P.B. & Purvis, A.W. (2006). Meggs' History of Graphic Design [6th Ed], Hoboken, New Jersey: John Wiley and Sons
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Online Support

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Moodle is used to access all resources. All the lecture summaries and Powerpoints of the visual material will be on Moodle for every lecture. Additional material for Exercises, Assignments and tutorials will be on Moodle, and you will be expected to use Moodle also to contact your lecturer and the tutorial assistant and join in forums and discussion groups with the others in the class.
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Students should expect to spend approximately 15 hours per week on this paper, in the following proportions:

  • Lectures = 2 hours
  • Tutorials = 4 hours
  • Private Study = 9 hours
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Linkages to Other Papers

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Some topics in this paper are taught in conjunction with CSMAX270.
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Restricted papers: CGRD252, CSMAX270

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