DSIGN341-23A (HAM)

Design Systems

15 Points

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Division of Health Engineering Computing & Science
School of Computing and Mathematical Sciences
Department of Computer Science

Staff

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Convenor(s)

Nic Vanderschantz

Nic Vanderschantz
4652
G.G.15
See Moodle
nic.vanderschantz@waikato.ac.nz

Lecturer(s)

Administrator(s)

: maria.admiraal@waikato.ac.nz
: claire.timpany@waikato.ac.nz
: nic.vanderschantz@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

: rowan.simmons@waikato.ac.nz

Student Representative(s)

Lab Technician(s)

Librarian(s)

: alistair.lamb@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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This paper enables students to apply principles of design and design elements to systematic information hierarchies. Students will explore the design, development, and deployment of Design Systems, Typographic Systems, and Visual Identity Systems . Students will have the opportunity to consider and design for multiple mediums, markets, and messages in order to strengthen their learning about design, brand development, advertising, and visual communication.
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How this paper will be taught

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This paper will be taught in person on the Hamilton Campus.

Students are expected to attend both of the scheduled lecture/studios. These lecture/studios have been designed to be interactive, collaborative, mixed-learning opportunities and will vary every session. Lecture, tutorial, workshop, and critique content will be delivered during these studio sessions. The structure and format of lecture/studios will vary and is intended to be flexible and reactive to the needs of the learners throughout the trimester.

Lecture/studio Focus/Topics:

The Monday lecture/studio all trimester will focus on content for Assignment 01 OR Assignment 03

The Wednesday lecture/studio all trimester will focus on content for Assignment 02

Attendance:

Lecture/studio attendance is compulsory and required for students to be successful in this paper.

Students must attend BOTH the Monday and Wednesday sessions in person.

Lecture/studios provide opportunities for students to gain assistance from lecturers, tutors, and graduate assistants on the graded aspects of the paper. This will take the form of:

  • mini-lecture, tutorial, workshop, and facilitated activities
  • group and individual instruction to assist with assignments
  • group and individual assignment critique
  • group and individual assignment feedback
  • your opportunity to clarify questions about this paper from the lecturer, tutor, or graduate assistant

Ensure that you have any material you need for the lecture/studio ready (e.g. printed) before the session begins.

Graded assignment presentations & submissions will take place during Monday or Wednesday Lecture/studios at various times during the Trimester. These will be advised in assessment briefs and will be compulsory for students to attend in person to receive a grade.

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Required Readings

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While there are no Required Readings the following are highly recommended to support your thinking as a designer at this level.

The Brand Gap - Marty Neumeier

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Articulate design decisions to stakeholders
    Linked to the following assessments:
  • Demonstrate application of a visual identity system in a large format medium
    Linked to the following assessments:
  • Demonstrate application of a visual identity system in a screen based medium
    Linked to the following assessments:
  • Demonstrate application of a visual identity system to business collateral
    Linked to the following assessments:
  • Demonstrate documentation of a visual identity system
    Linked to the following assessments:
  • Demonstrate the creation of an appropriate visual identity system
    Linked to the following assessments:
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Assessments

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How you will be assessed

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Assessment for this paper is based on your completion of assignments as detailed below and on your professional practice throughout this paper.

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Designed Systems
30
  • Other: Outlined in brief
2. Visual Identity System
40
  • Other: Outlined in brief
3. Typographic Systems
20
  • Other: Outlined in brief
4. Professional Practice
10
  • Other: See description here
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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