EXMBA557-21W (HAM)

Competing in a Complex World

15 Points

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Division of Management
Strategic Engagement
Professional Programmes

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: ashleigh.neame@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: clive.wilkinson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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This paper applies key strategic and marketing frameworks and tools to the analysis of real organisations, and then develops strategies to enhance their customer-centric positioning and performance.

Why are some companies consistently more successful than others? Why do some companies get ‘left behind’ when their environment changes, while others power ahead? What can senior managers and executives do to drive the performance and growth of their companies in the face of intense competition, uncertainty or even radical disruption in their industries? How can strategy professionals and marketers help these executives?

Strategists craft and implement plans to improve the future prospects and performance of high-performing organisations. Marketers support this by developing and executing integrated marketing, communications and brand strategies. Alignment of strategists and strategic marketers is crucial for designing and implementing sound customer-driven business strategies.

This paper places the practice of applied strategy and marketing at the centre of an organisation’s planning process and will enable the analysis of dynamic business landscapes. Participants develop the ability to choose and combine appropriate tools and concepts into professional end-to-end strategies, as performed in the real business world.

This course equips participants with the tools and skills required for developing strategies such as:

  • Assessing a company’s sustainable competitive advantage,
  • Analysing industries and competitors,
  • Developing and implementing strategies at both business and corporate levels,
  • Identifying and targeting attractive market segments,
  • Developing a customer value proposition,
  • Developing and deploying a cohesive marketing strategy.

At the beginning of the course, students will be introduced to strategy and marketing models and theories. Classroom discussions using cases will allow students to develop case analysis skills and application of the theories to case studies.

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Paper Structure

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This paper will consist of both face-to-face classes and online classes.
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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Demonstrate the ability to apply key concepts and principles of applied strategy and marketing when planning cohesive strategies for organisations in the real business world.
    Linked to the following assessments:
  • Demonstrate the skills to critically analyse industries and competitors in today’s dynamic business environment.
    Linked to the following assessments:
  • Demonstrate the capability to design practical and relevant recommendations an organisation can follow to enhance its position in the marketplace.
    Linked to the following assessments:
  • Demonstrate the ability to identify and appraise the implications of strategic decision-making for an organisation now and in the future (e.g., sustainability considerations).
    Linked to the following assessments:
  • Demonstrate the ability to be a productive member of an effective team; including assigning specific tasks as needed and coming together as a presentation team with a high degree of impact.
    Linked to the following assessments:
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Assessment

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All assessment is compulsory.
PLEASE NOTE: The University of Waikato has zero-tolerance for plagiarism.

All assessment must be submitted as a word document unless otherwise stated.

Booking of rooms for group meetings
MSB.1.38, 1.39, 1.40 - email: lawrecp@waikato.ac.nz
Library Group Study Rooms - https://www.waikato.ac.nz/library/services/spaces/group-rooms
For all other room bookings, contact the Programme Administrator.
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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. STRATEGY Class Participation | Individual | 5%
17 Apr 2021
No set time
5
  • In Class: In Lecture
2. STRATEGY External Analysis | Individual | 10%
28 Mar 2021
11:30 PM
10
  • Online: Submit through Moodle
3. STRATEGY Internal Analysis | Individual | 10%
7 Apr 2021
11:30 PM
10
  • Online: Submit through Moodle
4. STRATEGY Case Analysis Presentation | Group | 25%
17 Apr 2021
9:00 AM
10
  • In Class: In Lecture
  • Online: Submit through Moodle
5. Strategy Case Analysis Report | Group | 15%
25 Apr 2021
11:30 PM
15
  • Online: Submit through Moodle
6. Quiz 1 - assessing content from Marketing Modules 1 & 2
2
7. Marketing Internal Audit | Individual | 15%
15
  • Online: Submit through Moodle
8. MARKETING Assessment 2 A - Business Report | Group | 20%
18 May 2021
12:00 PM
20
  • Online: Submit through Moodle
9. MARKETING Assessment 2B - Presentation | Group | 10%
18 May 2021
6:00 PM
10
  • Online: Submit through Moodle
10. Quiz 2 - assessing content from Marketing Modules 3, 4 & 5
19 May 2021
11:00 PM
3
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Required readings for this paper will be linked to in Moodle. This paper makes use of Harvard Readings and a Waikato Reading List.
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Online Support

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Online support will be provided through MyWaikato, the MBA Student Hub, and via email with staff.
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Workload

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This is a 15 point paper, which requires approximately 150 hours of work. 36 of these hours will be in a face-to-face or online class.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: EXED502, EXED508, EXED511, EXMBA501

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