EXMBA557-23W (TGA)

Competing in a Complex World

15 Points

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The University of Waikato
Academic Divisions
Division of Management
School of Management and Marketing
Engagement and Executive Education

Staff

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Convenor(s)

Lee Harrison

Lee Harrison
See Moodle
lee.harrison@waikato.ac.nz

Lecturer(s)

Administrator(s)

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: yilan.chen@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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Throughout the paper, we examine some key concepts behind marketing and strategic management.

  • The first three modules provide a roadmap for new product conception and development.
  • The following three modules discuss methods shared by marketing and strategic management which analyse the context into which a new product emerges. Here, the market environment is audited, both the external and internal contexts whose findings will serve to shape a new product's settings and determine its strategic route to market.
  • The last three modules develop strategic management concepts which serve to develop a resilient product offering in light of a company's resources, capabilities and competitive landscape.

In short, the paper is designed to guide students toward conceiving, developing and launching a new product into the marketplace.

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How this paper will be taught

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The paper will be taught with a mixture of online content in the form of nine Modules, as well as online and face to face classes.

Using a flipped classroom model, students work through each Module found on Moodle and complete the associated quiz to become familiar with the course content prior to class. The content will be covered again briefly in class (both online and face to face ) but the focus will be on helping students complete their main assessment.

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Required Readings

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Required readings for this paper will be linked to in Moodle. This paper makes use of Harvard Readings and a Waikato Reading List.
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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Demonstrate the ability to apply key concepts and principles of applied strategy and marketing when planning cohesive strategies for organisations in the real business world
    Linked to the following assessments:
  • Demonstrate the ability to be a productive member of an effective team; including assigning specific tasks as needed and coming together as a presentation team with a high degree of impact.
    Linked to the following assessments:
  • Demonstrate the ability to identify and appraise the implications of strategic decision-making for an organisation now and in the future
    Linked to the following assessments:
  • Demonstrate the capability to design practical and relevant recommendations an organisation can follow to enhance its position in the marketplace
    Linked to the following assessments:
  • Demonstrate the skills to critically analyse industries and competitors in today’s dynamic business environment
    Linked to the following assessments:
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Assessments

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How you will be assessed

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All assessment is compulsory.
PLEASE NOTE: The University of Waikato has zero-tolerance for plagiarism.

All assessment must be submitted as a word document unless otherwise stated.

Booking of rooms for group meetings
MSB.1.38, 1.39, 1.40 - email: lawrecp@waikato.ac.nz
Library Group Study Rooms - https://www.waikato.ac.nz/library/services/spaces/group-rooms
For all other room bookings, contact the Programme Administrator.
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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. 9 x Module Quizzes (INDV)
26 Apr 2023
No set time
36
  • Online: Submit through Moodle
2. New Product Idea Pitch (INDV)
31 Mar 2023
No set time
16
  • In Class: In Tutorial
3. New Product Proposal (GROUP)
28 Apr 2023
9:00 PM
38
  • Online: Submit through Moodle
4. Participation and engagement (INDV)
10
  • In Class: In Tutorial
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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