INMG501-18S (NET)

E-Global Business: Strategic Management and Marketing

30 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: helena.wang@waikato.ac.nz
: lori.jervis@waikato.ac.nz
: sade.lomas@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

: marlize.dewitt@waikato.ac.nz

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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Rapid expansion of global communications and the dispersion of computer technology has changed the environment of international commerce in major, and sometimes unexpected ways. This has resulted in a major re-evaluation of the way firms conduct their transactions internationally; whether with customers, suppliers, governments, or other stakeholders. This paper examines the impact of e-commerce in the global economy from the perspective of the international firm - both in business to business (B2B) and business to consumer (B2C) marketing.
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Paper Structure

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This course will be delivered online via Panopto and Moodle. It does not require attendance at class. PowerPoint slides are also available for download via the Moodle page. See the schedule for further details on topics.

Activities

- Finding, analysing and critiquing information on selected current topics in the course

- Engaging in online discussion* on the topics, above

- Researching using relevant databases and web resources the activities of a global company in respect of the topics identified

- Analysing a case study of a New Zealand company operating internationally

*Note: Please DO NOT prepare your online discussion based on the PowerPoint slide presentations. These have changed and the presentation is unable to be updated at the present time. See Assessments for instructions and topics.

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • An understanding of the impact of contemporary economic, demographic and technological developments around the world and their associated environmental repercussions
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  • An appreciation of the role of global corporations in both participating in and responding to these developments
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  • An understanding of the differences between global companies based on their respective home countries economic, ethical and socially responsible views of corporate governance
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  • An appreciation of the impact of technological change and the opening up of new web-based media as conduits for information, advertising and sales direct from producter to consumer that bypass wholesalers and retailers
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  • An understanding of the impact of the reintegration into the global economy of the BEMs of India and China and the growing importance of new emergent multinationals from China, India and Latin America.
    Linked to the following assessments:
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Assessment

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Online Discussions x 2

Case Study Report: Analysis & Recommendations

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1.  Discussion Topic #1 Environmental Impact
15 Jan 2018
12:00 PM
25
  • Online: Moodle Forum Discussion
2. Discussion Topic #2 Outsourcing/Offshoring
30 Jan 2018
12:00 PM
25
  • Online: Moodle Forum Discussion
3. Case Study Analysis for Fronde (Part A)
12 Feb 2018
12:00 PM
20
  • Online: Submit through Moodle
4. Case Study Report: Recommendations for Fronde (Part B)
12 Feb 2018
12:00 PM
30
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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This is the reading list for this course: STMG 501S Global Business: Strategic Marketing and Management. You are required to read at least 2 articles for each topic.

INTRODUCTION: GLOBALISATION

General

Globalisation in the world of Trump. Gemawat, P. Harvard Business Review, 2017, July-August.

The tortuous road to globalization for Volvo’s heavy truck business: Extending the scope of the Uppsala model. Vahlne, J.-E., Ivarsson, I., & Johanson, J. international Business Review; 2011, Vol. 20, Iss. 1, p. 1-14.

Drivers of Japanese economic globalization: A survey of Japanese managers Ananthram, S., Grainger, R., Miyamoto, T., & Yasumuro, K. International Journal of Management; 2010, Vol. 27, Iss. 3 part 2, p. 665-679.

Globalisation: Past and present Das, D. K. Economic Affairs; 2010, Vol. 30, Iss. 1, p. 66-70.

Rethinking Globalization Hollis, N. Marketing Research; 2009, Vol. 21, Iss. 1, p.12-18.

Business History and Economic Globalisation Ekberg, E. & Lange, E. Business History, 2014 Vol. 56, No. 1, 101–115.

Facets of Globalization Makhlouf, H. International Journal of Business and Social Science; 2014, Vol.5, No 1, p59-64.

Globalization and cosmopolitanism: Continuity and disjuncture, contemporary and historical. Barbalet, J. Journal of Sociology; 2014, Vol 50:, 199 -212

Globalization and the resilience of neoliberalism. Cerny, P. Critical Policy Studies, 2014: 8:3, 359-362,

TOPIC #1 THE ECOLOGICAL AND PHYSICAL ENVIRONMENT OF INTERNATIONAL BUSINESS - Climate Change and Global Warming

Beyond Adaptation: Resilience for business in light of climate change and weather extremes Linnenluecke, M., & Griffiths, A. Business & Society; 2010, Vol. 49, Iss. 3, p. 477-511.

Implementing global corporate citizenship: An integrated business framework Crittenden, V. L., Crittenden, W. F., Pinney, C. C., & Pitt, L. F. Business Horizons; 2011, Vol. 54, Iss. 5, p. 447-455.

Transformative green marketing: Impediments and opportunities Michael Jay, P. Journal of Business Research; 2011, Vol. 64, Iss. 12, p.1311-1319.

Ecological Civilization Magdoff, F. Monthly Review; 2011, Vol 62, Iss 8, p. 1-25

Walter Isard's Contributions to Environmental Economics and Ecological Economics. Rose, A., Folmer, H,. & Nijkamp, P. International Regional Science Review; 2014 37: 107-122

On Alienation from the Built Environment Vogel, S. Ethic Theory Moral Prac; 2014, 17:87–96

Immigration and Emigration

Globalization and investment in human capital. Hickman, D. C., & Olney, W. W. Industrial & Labor Relations Review; 2011, Vol. 64, Iss. 4, p. 654-672.

Global capitalism at risk. What are you doing about it? Bower, J. L., Leonard, H. B., & Paine, L. S. Harvard business review; 2011, Vol. 89, Iss. 9, p. 104-112.

TOPIC #2 GLOBAL SEGMENTATION AND PRODUCT POSITIONING, OUTSOURCING/OFFSHORING
New Product Development and Segmentation

Technology Outlook for New Zealand Tertiary Education 2011-2016: An NMC Horizon Report Regional Analysis. Johnson, L., Adams, S., and Cummins, M. 2011. Austin, Texas: The New Media Consortium

Consumer world-mindedness and attitudes toward product positioning in advertising: An examination of global versus foreign versus local positioning. Nijssen, E. J., & Douglas, S. P. Journal of International Marketing; 2011, Vol. 19, Iss. 3, p.113-133.

50 years of research on international standardization and adaptation—from a systematic literature analysis to a theoretical framework. Schmid, S., & Kotulla, T. International Business Review; 2011, Vol. 20, Iss. 5, p. 491-507.

Identity, demographics, and consumer behaviors: International market segmentation across product categories. Mark Cleveland, Nicolas Papadopoulos, Michel Laroche. International Marketing Review; 2011, Vol. 28 Iss: 3, p.244 - 266

Product innovation for the people's car in an emerging economy. Ray, S., & Kanta Ray, P.. Technovation; 2011, Vol. 31, Iss. 5-6, p. 216-227.

International Market segmentation: Economics, national culture and time. Budeva, D., & Mullen, M. 2014; European Journal of Marketing, Vol. 48 Iss 7/8 p. 1209 - 1238

The Potential for Consumer Segmentation in the Finnish Housing Market. Gibler, K. & Tyvimaa, T. 2014; The Journal of Consumer Affairs, p. 351-379

Service Quality and Price Perceptions by Internet Retail Customers: Linking the Three Stages of Service Interaction. Cho, Y. Journal of Service Research 2014, Vol, 17(4) 432-445

Outsourcing/Offshoring

SPECIAL REPORT Reshoring manufacturing: Coming home. The Economist. Print edition, Jan 19th 2013.

What motivates manufacturing SME’s to outsource offshore in China?: Comparing the perspectives of SME manufacturers and their suppliers. Sinha, P., Akoorie, E. M., Ding, Q., Wu, Q. Strategic Outsourcing an International Journal; 2011, Vol. 4, Iss. 1, p. 67-88

Overcoming inertia: Drivers of the outsourcing process. Mol, M. J., & Kotabe, M. Long Range Planning; 2011, Vol. 44, Iss, 3, p.160-178.

The strategic nexus of offshoring and outsourcing decisions. Mudambi, R., & Venzin, M. Journal of Management Studies; 2010, Vol. 47, Iss. 8, p.1510-1533.

Offshoring of R&D: Looking abroad to improve innovation performance. Nieto, M. J., & Rodríguez, A. Journal of International Business Studies; 2011, Vol. 42, Iss. 3, p. 345-361.

Value Chains and Marketing R&D Interfaces

Global “Chop Shops” Slice, Dice and Outsource the Value Chain. Academy of International Business. 2011. Vol. 11 Iss. 2 p. 13-15.

International expansion through flexible replication: Learning from the internationalization experience of IKEA. Anna Jonsson, Nicolai J Foss. Journal of International Business Studies. Washington: Dec 2011. Vol. 42, Iss. 9; p. 1079

TOPIC #3 THE GLOBAL FACTORY. International Perspectives

Insights into the global factory. Peter Buckley. Academy of International Business. 2011. Vol. 11 Iss. 2, p. 7-12.

Innovation and internationalization as growth strategies: The role of technological capabilities and appropriability. Kalevi Kyläheiko, Ari Jantunen, Kaisu Puumalainen, Sami Saarenketo, Anni Tuppura. International Business Review; 2011, Vol. 20, Iss. 5, P. 508-520

Domestic mindsets and early international performance: The moderating effect of global industry conditions. Nadkarni, S., Herrmann, P., & Perez, P. D. Strategic Management Journal; 2011, Vol. 32, Iss. 5, p.

The paradox of Samsung's rise. Khanna, T., Song, J., & Lee, K. Harvard business review; 2011, Vol. 89, Iss. 7/8, p. 142-147.

What motivates manufacturing SME’s to outsource offshore in China?: comparing the perspectives of SME manufacturers and their suppliers. Sinha, P., Akoorie, E. M., Ding, Q., Wu, Q. Strategic Outsourcing an International Journal; 2011, Vol. 4, Iss. 1, p. 67-88

Overcoming inertia: Drivers of the outsourcing process. Mol, M. J., & Kotabe, M. Long Range Planning; 2011, Vol. 44, Iss, 3, p.160-178.

The strategic nexus of offshoring and outsourcing decisions. Mudambi, R., & Venzin, M. Journal of Management Studies; 2010, Vol. 47, Iss. 8, p.1510-1533.

Offshoring of R&D: Looking abroad to improve innovation performance. Nieto, M. J., & Rodríguez, A. Journal of International Business Studies; 2011, Vol. 42, Iss. 3, p. 345-361.

Does Distance Hinder Coordination? Identifying and Bridging Boundaries of Offshored Work. (under files folder) Ceci, F., & Precipe, A. Journal of International Management 2013, Vol 19. p.324-332

A Systematic Review of Literature on offshoring of Value Chain Activities. (under Files folder) Schmeisser, B. Journal of International Management 2013, Vol 19. p390-406

Fine Slicing of the value chain and offshoring of essential activities: empirical evidence from European multinationals. Linares-Navarro, E., Pedersen, T., & Pla-Barber, J. Journal of Business Economics and Management , 15:1, 111-134

Operations Management of Logistics and Supply Chain: Issues and Directions. Li, X. Discrete Dynamics in Nature and Society. 2014 Article ID 701938. p. 1-7

Human Resource Management issues in supply chain management research: A systematic literature review from 1998-2014. Hohenstein, N, Feisel, E., & Hartmann, E. 2014. International Journal of Physical Distribution & Logistics Management, Vol. 44 Iss 6 pp. 434 - 463

Supply Chains
Building the supply chain of the future. Malik, Y., Niemeyer, A., & Ruwadi, B. McKinsey Quarterly; 2011, Vol. 1, p. 62-71.

Don't let your supply chain control your business. Choi, T., & Linton, T. Harvard business review; 2011, Vol. 89, Iss. 12, p. 112-117.

Arcs of supply chain integration. Childerhouse, P., & Towill, D. R. International Journal of Production Research; 2011, Vol. 49, Iss. 24, p. 7441-7468

TOPIC #4 GLOBAL LOGISTICS, ORGANISATIONAL CONTROL AND INTERNET MARKETING

Global Logistics

Logistics capabilities for sustainable competitive advantage. Sandberg, E., & Abrahamsson, M. International Journal of Logistics: Research & Applications; 2011, Vol. 14, Iss. 1, p. 61-75.

Unlimited shelf space in internet supply chains: Treasure trove or wasteland? Rabinovich, E., Sinha, R., & Laseter, T. Journal of Operations Management; 2011, Vol. 29, Iss. 4, p.305-317.

Information technology as an enabler of supply chain collaboration: A dynamic-capabilities perspective. Fawcett, S. E., Wallin, C., Allred, C., Fawcett, A. M., & Magnan, G. M. Journal of Supply Chain Management; 2011, Vol. 47, Iss. 1, p. 38-59.

Organisational Structures
Preparing your organization for growth. Dewhurst, M., Heywood, S., & Rieckhoff, K. McKinsey Quarterly; 2011, Iss. 3, p. 109-113.

How P&G tripled its innovation success rate. Brown, B., & Anthony, S. D. Harvard business review; 2011, Vol. 89, Iss. 6, p.64-72.The Internet and

Global Marketing

The future of shopping, Rigby, D. Harvard business review; 2011, Vol. 89, Iss. 12, p. 64-75.

Internet-based sales channel strategies of born global firms. Gabrielsson, M., & Gabrielsson, P. International Business Review; 2011, Vol. 20, Iss. 1, p. 88-99.

The effect of cultural distance on international marketing strategy: A comparison of cultural distance and managerial perception measures. Tae Won, M., & Sang Il, P. Journal of Global Marketing; 2011, Vol. 24, Iss. 1, p.18-40.

Convergence and divergence: Developing a semiglobal marketing strategy. Douglas, S. P., & Craig, C. S. Journal of International Marketing; 2011, Vol. 19, Iss. 1, p. 82-101.

E-retailing at Wal-Mart. Confessions of an Online Shopaholic: Teenage Youths' Purchasing Behavior towards Online Retailing Preferences. Murad, K. & Salleh, S. International Journal of Social Science and Humanity, Vol 4, No. 1 January 2014Almost One Third of household puchases are made online. (Under Files Folder)

How online social ties and product-related risks influence purchase intentions: A Facebook experiment. Wang, J., & Chang, C. Electonic Commerce Research and Applications. 2013. Vol 12, p. 337-346

Social commerce research: An integrated view. Zhou, L., Zhang, P., & Zimmermann, H. Electonic Commerce Research and Applications. 2013. Vol 12, p. 61-68

What does Pinterest offer arts organizations? (under files folder) Allpress-Hill, V. Optimise Webinar Series 2013.

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Other Resources

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Faigley, L. (2012). The Little Penguin Handbook. Sydney: Longman. This is an excellent book which covers common grammatical mistakes, referencing styles and many more features.

All other resources will be provided through links on the Moodle page.

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Online Support

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The course is delivered using Panopto lecture recordings and discussion topics and replies are posted on Moodle. All questions about assignments should be directed to the tutor via email, marlize.dewitt@waikato.ac.nz All general course enquiries should be directed to the course convenor via email, Joanna.Scott-Kennel@waikato.ac.nz For technical issues regarding Moodle students should approach the WMS helpdesk in the first instance, but please cc the course convenor in your email. Please advise course convenor of any unresolved issues.

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Workload

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This is a 30 point paper. The work load is equivalent (in accelerated form) to a full semester paper.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MINT501, STMG501

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