MEDIA201-19A (HAM)

Conducting Media Research

15 Points

Edit Header Content
Division of Arts Law Psychology & Social Sciences
School of Arts
Screen and Media Studies

Staff

Edit Staff Content

Convenor(s)

Lecturer(s)

Administrator(s)

: vanessa.mclean@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: anne.ferrier-watson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
Edit Staff Content

Paper Description

Edit Paper Description Content

This paper is designed to develop an understanding of research methods related to media formats and texts.

Three aspects of research and media will be examined:

  • research for the media, that is, the work done by media professionals to ensure that their ideas and content are accurate and legal.
  • research about the media, especially research that investigates peoples' engagement with the media
  • research through the media: that is the ability that digital media in particular have to record and provide data about people's choices and preferences.

The paper outlines different kinds of research methodologies (qualitative, quantitative and mixed) and will focus on the social roles of research in contemporary media.

Students’ research skills are developed and extended in preparation for undertaking advanced media related research of their own;

Students will develop a deeper understanding of different research methods;

Students will explore ways to to engage people to participate to research;

Students will gain an appreciation of the contribution of research to the understanding of cultural systems;

Students will be exposed to the complexities (and versatility) of research processes, their reliance on cultural values, and the problems that a researcher will have to pre-empt;

Students are encourage to explore research critically and with curiosity, as well as to perform autonomously;

Students are expected to read widely and to actively participate to lectures and tutorials.

Edit Paper Description Content

Paper Structure

Edit Paper Structure Content

You will be attending a weekly lecture and ONE weekly tutorial when necessary.

Edit Paper Structure Content

Learning Outcomes

Edit Learning Outcomes Content

Students who successfully complete the course should be able to:

  • understand and appreciate research as a practice shaped by socio-cultural factors
    Linked to the following assessments:
  • reflect upon their own position in relation to existing research knowledge;
    Linked to the following assessments:
  • be exposed to contemporary media issues and how research may contribute to understanding such issues
    Linked to the following assessments:
  • develop recognition of 'media research' as encompassing various of forms of research practice and purpose (academic, institutional and commercial research)
    Linked to the following assessments:
  • develop understanding of ethical issues which are central to the research process
    Linked to the following assessments:
  • enable students to identify and clarify current and future research interests
    Linked to the following assessments:
  • formulate a research project and select appropriate research methods for investigation
    Linked to the following assessments:
  • to appreciate how research competency can assist further study and employment
    Linked to the following assessments:
Edit Learning Outcomes Content
Edit Learning Outcomes Content

Assessment

Edit Assessments Content

Assessment Components

Edit Assessments Content

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Researching for the Media: report & map & online questionaire
30 Mar 2019
11:00 PM
25
  • Online: Submit through Moodle
2. Presentations Research proposals (during tutorials)
11 Apr 2019
2:00 PM
30
  • Hand-in: In Tutorial
  • Online: Submit through Moodle
  • Presentation: In Class
3. Final Research plan - in-class presentation and written report
23 May 2019
11:00 AM
35
  • Online: Submit through Moodle
  • Presentation: In Class
  • Hand-in: Assignment Box (Windermere Ako Atea Ground Floor)
4. Tutorial attendance and participation
10
  • Other:
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
Edit Assessments Content

Required and Recommended Readings

Edit Required Readings Content

Required Readings

Edit Required Readings Content
Reading list available on Moodle
Edit Required Readings Content

Recommended Readings

Edit Recommended Readings Content

Listed below are some introductory textbooks you will find useful (you are not required to purchase these books as they are available in the Main Library or can be accessed online). Other readings for MEDIA 201- 19A will be available in PDF format via the paper’s Moodle page.

Hansen, A. & David M. (2013). Media and Communication Research Methods. New York, NY: Palgrave Macmillan.

This book is a good introduction to recent qualitative and quantitative methods for studying media and communication.

Saldaña, Johnny. The Coding Manual for Qualitative Researchers. Los Angeles, Calif. ; London : Sage

This book guides you through the multiple approaches available for coding qualitative data and understanding what you can do with your data

Edit Recommended Readings Content

Other Resources

Edit Other Resources Content
The two documentaries for assessment One will be available online. You will choose one of them only.
Edit Other Resources Content

Online Support

Edit Online Support Content

There is an online Moodle community for this course. Moodle can be accessed via iWaikato, or use the URL http://elearn.waikato.ac.nz/. Lecture notes, tutorial exercises, assignment details, and the paper outline will become available on this site.

Edit Online Support Content

Workload

Edit Workload Content

As a 15-point paper, MEDIA 201 requires a consistent commitment from you (approximately 10 hours per week)

Three of these hours are the timetabled classes (lecture + tutorial). You will be attending a weekly lecture and ONE

weekly tutorial. So you are expected to devote approximately 7 hours per week to independent study for this paper,

That includes reading widely, accessing material on Moodle and in the library, collaborating outside class, interviewing people if appropriate (you will need ethics clearance), and writing assignments.

Edit Workload Content

Linkages to Other Papers

Edit Linkages Content

This paper is core for the Screen and Media Studies major in the BA. It is intended to provide a foundation for students to design and conduct their own supervised research projects (such as directed studies, or research into graduate level).

Edit Linkages Content

Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: SMST321, SMST207

Edit Linkages Content