
MEDIA201-20A (HAM)
Conducting Media Research
15 Points
Staff
Convenor(s)
Isabelle Delmotte
5271
I.4.29
isabelle.delmotte@waikato.ac.nz
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Administrator(s)
Librarian(s)
You can contact staff by:
- Calling +64 7 838 4466 select option 1, then enter the extension.
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Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
- For extensions starting with 4: dial +64 7 838 extension.
- For extensions starting with 5: dial +64 7 858 extension.
- For extensions starting with 9: dial +64 7 837 extension.
- For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
Paper Description
This paper is designed to develop an understanding of research methods related to media formats and texts.
Three aspects of research and media will be examined:
- research for the media, that is, the work done by media professionals to ensure that their ideas and content are accurate, unbiased, and legal.
- research about the media, especially research that investigates peoples' engagement with the media
- research through the media: that is the ability that various media have to record and provide data about population and media cultures.
The paper outlines different kinds of research methodologies (qualitative, quantitative and mixed) and will focus on the importance of research in contemporary media.
Students’ research skills are developed and extended in preparation for devising media research proposals involving other students or people on campus.
Students will develop a deeper understanding of different research methods and conceptual frameworks;
Students will explore ways to engage people to participate to potential research;
Students will gain an appreciation of the contribution of research to the understanding of cultural systems;
Students will be exposed to the complexities (and versatility) of research processes, their reliance on cultural values, and the problems that a researcher will have to pre-empt;
Students are expected to analyse the result of their research critically;
Students are encouraged to explore topics of research with curiosity;
Students are expected to read widely and to actively participate to lectures and tutorials.
Paper Structure
You will be attending a weekly lecture and a weekly tutorial.
Note: contact the lecturer directly: delmotte@waikato.ac.nz (do not use Moodle message)
Assessments sent via email will not be looked at / marked.
Learning Outcomes
Students who successfully complete the paper should be able to:
Assessment
Assessment Components
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam.
Required and Recommended Readings
Required Readings
Recommended Readings
there is a reading list for media201 with a link in your resource folder
Other Resources
Online Support
Please check announcements regularly.
Email lecturer directly (not via Moodle): delmotte@waikato.ac.nz.
I will not be able to answer to your emails between 5pm on Friday and 9am on Monday.
There is an online Moodle community for this course. Moodle can be accessed via iWaikato, or use the URL http://elearn.waikato.ac.nz/. Lecture notes, tutorial exercises, assignment details, and the paper outline will become available on this site.
Workload
As a 15-point paper, MEDIA 201 requires a consistent commitment from you (approximately 10 hours per week)
Three of these hours are the timetabled classes (lecture + tutorial). You will be attending a weekly lecture and ONE
weekly tutorial. So you are expected to devote approximately 7 hours per week to independent study for this paper,
Linkages to Other Papers
This paper is core for the Screen and Media Studies major in the BA. It is intended to provide a foundation for students to design and conduct their own supervised research projects (such as directed studies, or research at graduate level).
Restriction(s)
Restricted papers: SMST321, SMST207