MEDIA201-20A (HAM)

Conducting Media Research

15 Points

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Division of Arts Law Psychology & Social Sciences
School of Arts
Screen and Media Studies

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: vanessa.mclean@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: anne.ferrier-watson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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This paper is designed to develop an understanding of research methods related to media formats and texts.

Three aspects of research and media will be examined:

  • research for the media, that is, the work done by media professionals to ensure that their ideas and content are accurate, unbiased, and legal.
  • research about the media, especially research that investigates peoples' engagement with the media
  • research through the media: that is the ability that various media have to record and provide data about population and media cultures.

The paper outlines different kinds of research methodologies (qualitative, quantitative and mixed) and will focus on the importance of research in contemporary media.

Students’ research skills are developed and extended in preparation for devising media research proposals involving other students or people on campus.

Students will develop a deeper understanding of different research methods and conceptual frameworks;

Students will explore ways to engage people to participate to potential research;

Students will gain an appreciation of the contribution of research to the understanding of cultural systems;

Students will be exposed to the complexities (and versatility) of research processes, their reliance on cultural values, and the problems that a researcher will have to pre-empt;

Students are expected to analyse the result of their research critically;

Students are encouraged to explore topics of research with curiosity;

Students are expected to read widely and to actively participate to lectures and tutorials.

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Paper Structure

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You will be attending a weekly lecture and a weekly tutorial.

Note: contact the lecturer directly: delmotte@waikato.ac.nz (do not use Moodle message)

Assessments sent via email will not be looked at / marked.

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • understand and appreciate research as a practice shaped by socio-cultural factors
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  • reflect upon their own position in relation to existing research knowledge;
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  • be exposed to contemporary media issues and how research may contribute to understanding such issues
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  • develop recognition of 'media research' as encompassing various of forms of research practice and purpose (academic, institutional and commercial research)
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  • develop understanding of ethical issues which are central to the research process
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  • enable students to identify and clarify current and future research interests
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  • formulate a research project and select appropriate research methods for investigation
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  • to appreciate how research competency can assist further study and employment
    Linked to the following assessments:
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. ONE. Literature review (individual assessment)
5 Apr 2020
11:30 PM
25
  • Online: Submit through Moodle
2. TWO. Research proposals (group assessment)
3 May 2020
11:30 PM
30
  • Online: Submit through Moodle
3. THREE. Presentations of research (group assessment: live + web)
28 May 2020
11:00 AM
35
  • In Class: In Lecture
  • In Class: In Tutorial
  • Online: Submit through Moodle
4. FOUR: Reflections (individual assessment)
11 Jun 2020
11:30 PM
10
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Reading list available on Moodle
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Recommended Readings

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there is a reading list for media201 with a link in your resource folder

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Other Resources

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Please use the audio-visual databases available on the library website: ETV and Kanopy
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Online Support

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Please check announcements regularly.
Email lecturer directly (not via Moodle): delmotte@waikato.ac.nz.
I will not be able to answer to your emails between 5pm on Friday and 9am on Monday.
There is an online Moodle community for this course. Moodle can be accessed via iWaikato, or use the URL http://elearn.waikato.ac.nz/. Lecture notes, tutorial exercises, assignment details, and the paper outline will become available on this site.

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Workload

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As a 15-point paper, MEDIA 201 requires a consistent commitment from you (approximately 10 hours per week)

Three of these hours are the timetabled classes (lecture + tutorial). You will be attending a weekly lecture and ONE

weekly tutorial. So you are expected to devote approximately 7 hours per week to independent study for this paper,

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Linkages to Other Papers

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This paper is core for the Screen and Media Studies major in the BA. It is intended to provide a foundation for students to design and conduct their own supervised research projects (such as directed studies, or research at graduate level).

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: SMST321, SMST207

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