The development of digital media is understood as a complex process that involves the transformation of existing cultural forms and skills and leads to the emergence of more hybrid forms and interdisciplinary practices.

This paper focuses on cultural paradigms, theoretical concepts and critical perspectives relevant to persistent change in digital media practice. The discussion is complemented by the integration of digital tools and techniques in the realisation of group creative projects.

Students will gain an awareness of representation through visual and discourse analysis. They will develop critical and methodological skills applicable to future academic research and workplace environments.

AIMS OF THE PAPER

The paper aims to provide an introduction to the critical and creative perspectives that shape digital media practice. The purpose of this paper is to provide opportunities for student to understand the dynamics of the world-wide reliance on digital technology, Students are encouraged to critically, and creatively, express their own ideas on the socio-cultural impacts of digital technologies.

This paper intends to:

• Provide a broad account of the various forms of digital practices
• Consider the ways digital media and various technologies mediate the way culture is currently lived and experienced
• Introduce conceptual and creative frameworks to discuss the influence and impact of digital technologies
• Provide an opportunity to reflect on the interdisciplinary nature of digital practices
• Provide an opportunity for integrating critical and creative skills to encourage curiosity and inquisitiveness
• Build students' critical competencies, lateral thinking, and creative experiences, to succeed in their future career in the media industry and other fields of work.

This paper will examine discuss the relationships between economic contexts, creative practice, cultural paradigms, and digital media.

The emphasis of the course is on critical perspectives and their applications to creative practices .

This focus will be complemented by digital media practice and will require the completion of a collective creative project.

The creative practice must be relevant to social contexts.

Team will have 5 to 6 co-creators (maximum). You are strongly encouraged to work with people speaking another language than your mother tongue (if possible).

There will be an online quizz (assessment for feedback , not marked) during the 3rd week

Assessments 1,2,3 weigh 30 points each.

Assessment 4 weighs 10 points

Assessment 3 will not be marked if the group report (assessment4) is not provided by the 05/06/18

You are strongly advised to submit and present all assessments

There is an online Moodle community for this course. Moodle can be accessed via iWaikato. The paper outline, lecture presentations, assignment details and related resources will be made available on this site as the course progresses.

It is expected that students will attend all lectures, the scheduled lab time, and one tutorial per week, and actively participate in these sessions.

• Active participation and attendance of all lectures & labs

• Apply a range of relevant and appropriate scholarly work in written assignment

• Develop the skill sets demonstrated in lab sessions in the production of an imaginative creative product
• sustain group collaboration

In order to complete this paper successfully, assignments require evidence that you have engaged with up-to-date relevant and appropriate literature related to existing viewpoints and perspectives.