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MEDIA220-23A (HAM)
Creative Media Production
15 Points
Staff
Convenor(s)
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Rodrigo Souza Petersen Hill
9186
I.4.16
rodrigo.hill@waikato.ac.nz
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Administrator(s)
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- Calling +64 7 838 4466 select option 1, then enter the extension.
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- For extensions starting with 4: dial +64 7 838 extension.
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What this paper is about
Creative industries both in Aotearoa New Zealand and Internationally are rapidly changing and constantly evolving. This is reflected in the use of digital technologies and media to represent ideas and concepts. Within this context digital media practitioners shifted to free-lance work, becoming multidisciplinary and working with several media formats to attend industry demands.
This paper aims to simulate creative industry and media production scenarios where students will be developing and executing a pretend client brief/commission that reflects industry standards and best practices. As a starting point, students will be invited to look at a social cultural issue as basis for the development of their briefs. The briefs will have strict criteria that must be met in order to fulfil "client" needs. For instance, a short film advertisement must be researched, developed, and produced according to the client/brief's wishes. Students will develop their practical and critical skills that reflect the current production environment as well as hard and soft skills essential for navigating the contemporary media production landscape.The chosen topic will demand extensive research and contextualisation as foundations for the development and execution of media projects. Students will be engaged with a client-based approach to media production and asked to produce creative media projects in a variety of media formats including film, photography, animation, podcasts, audio-visual installations, and studio-based productions.
The paper is structured around 2 main stages (research and production) and four assessment points (research, analysis, pitch presentations and media projects output). Your research and project proposal will cover individual work and group work will be encouraged during the production stages after assessment one. Ongoing documentation of your research and processes is compulsory through the use of an online blog.
The purpose of this paper is to provide students the skills and knowledge to produce creative outputs in accordance with best practice and creative industry standards. As the creative industries have shifted to predominately freelance work, this paper reflects the necessity for students to hone their creative and practical skills in a variety of media production formats. Media Production has several meanings as digital technologies become more advanced and affordable. Students must understand client briefs and develop their responsibilities as practitioners that reflect current industry practice and processes.
How this paper will be taught
Lectures, tutorials and media production workshops.
This is a production based paper and requires practical engagement and outputting of creative media projects. These are accompanied by contextual lectures and production workshops.
All lectures and tutorials will be taught in-person.
Required Readings
Learning Outcomes
Students who successfully complete the course should be able to:
Assessments
How you will be assessed
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam.