MGSYS552-20A (NET)

Applied Research Methods and Project

30 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

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: sade.lomas@waikato.ac.nz

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You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5 or 9 can also be direct dialled:
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Paper Description

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This paper will introduce you to the concepts of applied business research methods and will act as a guide as you engage with an organisation to conduct a real, applied research project.

You will learn what distinguishes applied research from academic research; you will learn how to select and apply a range of applied research methodologies, and you will gain experience in applied research by carrying out a business applied research project within an actual organisational setting.

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Paper Structure

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This is a fully online paper with the major deliverable being an applied research project report. The paper is divided into six units, each two weeks in duration.

Units 1-3a cover the necessary content in the form of designated readings, video clips and narrated PowerPoint presentations. These will introduce the concept of applied research and cover all the relevant issues to prepare you for Units 4-6. This material will be developed further through five online discussions on related topics. During this time students are required to find a Applied Business Research Project in an organization and to develop a proposal.

Two week recess (no classes, but work can continue on the project).

Units 3b-6 focus on doing the applied research and writing a Business Report.

IMPORTANT NOTE: Ideally, every student will within the first three weeks of the semester, search for and find an appropriate organization (willing to host you) that has related a digital business 'problem' which you can address through an Applied Business Research Project. This is called PATH 1. However, some students may not be able to find either a host organization or a suitable project. If so, and after providing evidence, students will be offered a slightly different path of study which still involves a proposal and a report, but which is based on a general case that is provided to students. This path of study also requires three additional (small) assignments. This is called PATH 2.

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Understand the role and purpose of applied business research
    Linked to the following assessments:
  • Determine the appropriate research method for the context
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  • Undertake business research and be able do it in the future
    Linked to the following assessments:
  • Present the findings of their business research through a formal report
    Linked to the following assessments:
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Assessment

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Assessment is conducted following the University Assessment Regulations that is stated on the University of Waikato Calendar.

https://calendar.waikato.ac.nz/assessment/assessment.html

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Planned Investigation Topic
22 Mar 2020
11:30 PM
0
  • Online: Submit through Moodle
2. Ethics application - PATH 1 only
29 Mar 2020
11:30 PM
0
  • Online: Submit through Moodle
3. Discussion 01
22 Mar 2020
11:30 PM
5
  • Online: Moodle Forum Discussion
4. Discussion 02
29 Mar 2020
11:30 PM
5
  • Online: Moodle Forum Discussion
5. Discussion 03
5 Apr 2020
11:30 PM
5
  • Online: Moodle Forum Discussion
6. Discussion 04
26 Apr 2020
11:30 PM
5
  • Online: Moodle Forum Discussion
7. Discussion 05
3 May 2020
11:30 PM
5
  • Online: Moodle Forum Discussion
8. Project or Case Proposal - Draft
4 May 2020
11:30 PM
25
  • Online: Submit through Moodle
9. Project or Case Proposal - Final
17 May 2020
11:30 PM
0
  • Online: Submit through Moodle
10. Project or Case Business Report
8 Jun 2020
11:30 PM
50
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Hair, J. F., Jr., Celsi, M., Money, A., Samouel, P., & Page, M. J. (2015). The Essentials of Business Research Methods. London: Routledge. https://doi.org/10.4324/9780429203374 - Chapters 1-4.

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Recommended Readings

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There are no compulsory readings but literature related to the development of research methods are important to the understanding of the paper (as listed below).

Available online from UoW Library:

Duignan, J. (2016). A Dictionary of Business Research Methods (1st ed.). Oxford University Press. https://doi.org/10.1093/acref/9780191792236.001.0001 (reference only)

Gómez, J. M., & Mouselli, S. (Eds.). (2018). Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research. Springer International Publishing. https://doi.org/ 10.1007/978-3-319-74173-4

Hair, J. F., Jr., Celsi, M., Money, A., Samouel, P., & Page, M. J. (2015). The Essentials of Business Research Methods. London: Routledge. https://doi.org/10.4324/9780429203374

Other Online Sources:

Cengage. (n.d.). A Student’s Guide to Analyzing Case Studies. Cengage. Retrieved January 21, 2020, from http://cws.cengage.co.uk/thompson5/students/sg_cases.pdf. 8pp. (VERY HELPFUL TO STUDENTS)

Martelli, J., & Greener, S. (2015). An introduction to Business Research Methods. Bookboon. https://bookboon.com/en/an-introduction-to-business-research-methods-ebook (FREE COPY AVAILABLE TO STUDENTS). Useful focus on Business Consulting.

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Other Resources

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Available on site from UoW library:

Bryman, A. (2015). Business research methods (4th ed.). Oxford University Press.

Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed). SAGE Publications.

Zikmund, W. G. (2010). Business research methods. (8th ed). South-Western Cengage Learning.

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Online Support

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MGSYS552 is supported online via Moodle. Please contact the paper convenor if you require any further assistance.
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Workload

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The workload is typical of a 5th year, 30 point paper.
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Linkages to Other Papers

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This is a research focused, graduate level course. Students will be expected to have completed an undergraduate degree or equivalent, or be in their Honours year of an undergraduate degree, and be engaged in a programme of postgraduate studies comprising other 500 level courses.

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Prerequisite(s)

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Equivalent(s)

Restriction(s)

Restricted papers: MSYS552

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