MKTG151-17A (HAM)

Introduction to Marketing

15 Points

Edit Header Content
Waikato Management School
Te Raupapa
Department of Marketing

Staff

Edit Staff Content

Convenor(s)

Lecturer(s)

Administrator(s)

: bobbie.wisneski@waikato.ac.nz
: quentin.somerville@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

: laurenrscarsbrook@live.com
: kylantaylor13@gmail.com
: krubenst@waikato.ac.nz
: jesse.corkery@hotmail.co.nz
: xokimj.nz@gmail.com
: verity.coker@waikato.ac.nz
: pay_mani@hotmail.com
: royal_routine@yahoo.co.nz
: jeana.sayson@gmail.com
: deijamanuel@hotmail.com
: calvinsingh@live.com

Student Representative(s)

Lab Technician(s)

Librarian(s)

: kathryn.mercer@waikato.ac.nz
: clive.wilkinson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5 or 9 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
Edit Staff Content

Paper Description

Edit Paper Description Content
Marketing is the management function that identifies customers' needs, determines which target market the organisation can best serve, and designs appropriate products, services and programmes to serve these markets. Marketing includes a broad range of areas including: strategic marketing and planning, marketing research and analytics, sales and business development, customer relationship management, advertising, promotion and social media, and product and brand management. This paper seeks to develop students' knowledge and comprehension of marketing principles and their application to the business and the not for profit world. In addition, the paper will provide an introduction to international marketing and business, and its importance to New Zealand.
Edit Paper Description Content

Paper Structure

Edit Paper Structure Content

There are various activities in this paper.

Lectures: Students are expected to have read the relevant chapter from the text before classes.

  • Lecture classes will be used to:
  • (a) clarify any questions you might have from the relevant chapters in the textbook,
  • (b) highlight important marketing theories, concepts/principles and issues, and,
  • (c) bring marketing principles to life by using New Zealand and international examples.

Tutorials
Test
Guest speaker
Marketing Trade Show Exhibit

Edit Paper Structure Content

Learning Outcomes

Edit Learning Outcomes Content

Students who successfully complete the course should be able to:

  • Recall and describe relevant key concepts and principles of marketing in the context of real life examples.
    Linked to the following assessments:
  • Explain key concepts and principles of marketing in specific business scenarios.
    Linked to the following assessments:
  • Design an appropriate marketing mix for a hypothetical new consumer product.
    Linked to the following assessments:
  • Identify the factors that influence consumer buying decisions.
    Linked to the following assessments:
  • Practise the skills necessary for collaborative and productive group work.
    Linked to the following assessments:
  • Practise the oral and written skills necessary for effective team communication of ideas in appropriate academic format.
    Linked to the following assessments:
  • Demonstrate how marketing decisions are related to the commercial dimensions of everyday life.
    Linked to the following assessments:
Edit Learning Outcomes Content
Edit Learning Outcomes Content

Assessment

Edit Assessments Content

Assessment Components

Edit Assessments Content

The internal assessment/exam ratio (as stated in the University Calendar) is 1:1. There is no final exam. The final exam makes up 50% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 1:1 or 0:0, whichever is more favourable for the student. The final exam makes up either 50% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Tutorial Assignment 1
2.5
  • Hand-in: In Tutorial
2. Tutorial Assignment 2
2.5
  • Hand-in: In Tutorial
3. Tutorial Assignment 3
2.5
  • Hand-in: In Tutorial
4. Test
6 Apr 2017
12:00 PM
10
  • In Class: In Lecture
5. Tutorial Assignment 4
4
  • Hand-in: In Tutorial
6. Tutorial Assignment 5
2.5
  • Hand-in: In Tutorial
7. Tutorial Assignment 6
3
  • Hand-in: In Tutorial
8. Tutorial Assignment 7
3
  • Hand-in: In Tutorial
9. Marketing Trade Show Exhibit
26 May 2017
4:00 PM
12
  • Other:
10. Tutorial Tests
8
  • In Class: In Tutorial
11. Tutorials
0
12. Exam
50
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
Edit Assessments Content

Required and Recommended Readings

Edit Required Readings Content

Required Readings

Edit Required Readings Content
Solomon, M. R., Charbonneau, J., Hughes, A., Chitty, B., Marshall, G. W., & Stuart, E. W. (2011). Marketing: Real people, real choices (2nd ed.). Auckland: Pearson Education New Zealand.

Perrin, R. (2011). Pocket guide to APA style (4th ed.). Boston: Houghton Mifflin.

Please note: You are expected to have read the relevant chapter from the textbook before each lecture.
Edit Required Readings Content

Recommended Readings

Edit Recommended Readings Content
NZ Marketing Magazine is highly recommended reading. You have full electronic access to this magazine online through the Library catalogue.

StopPress.co.nz provides daily news about marketing, advertising and media.
Edit Recommended Readings Content

Online Support

Edit Online Support Content
Please ensure you are familiar with MyWeb and can access additional materials that are available online.
Edit Online Support Content

Workload

Edit Workload Content
ActivityHours
Attendance at Lectures34
Reading ahead of Lecture25
Attendance at Tutorials8
Tutorial Assignments30
Preparation for Test15

Marketing Trade Show Exhibit

18
Preparation for Final Exam20
Total hours for the paper150
Edit Workload Content

Linkages to Other Papers

Edit Linkages Content

Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

MKTG209

Edit Linkages Content