PUBRL202-19B (HAM)

Health Communication Campaigns

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: f.mostafa@waikato.ac.nz
: helena.wang@waikato.ac.nz
: lori.jervis@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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This paper explores the construction and evaluation of communication campaigns to address health issues in communities and organisations. The campaigns use communication theory to design persuasive and innovative health campaigns.

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Paper Structure

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Lectures are on Thursdays. In the ideal world, you will attend all of the lectures, as this information is key to the work you are doing in the class. Given that I know you may have unavoidable reasons and sometimes need to miss one or two lectures, I will record lectures on Panopto for later viewing.

Workshops are on Fridays. These are active workshop days in developing, implementing and evaluating the campaigns/interventions. Some workshops will be blended into two parts. I will lecture only part of the time and leave remaining time for you to work on the workshop activities or your own projects. I will record the first part but will not record the second one.

Group presentations will start from Week 12 to Week 14. Everyone, no matter you are presenting on the day or not, is expected to attend class. I will hand out the attendance sheet in class. Your final presentation grade will be adjusted accordingly.

Learning and teaching ethos: The only source of knowledge is experience - Albert Einstein. This course works on the premise that we develop our knowledge through experience. To get the maximum benefits from experience requires preparation, active participation and active reflection, and involves responsibilities for and contributions, from both students and teachers. Students and teaching staff are co-creators of the course and, therefore, together can make this course a rewarding and memorable experience.

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • 1. Use formative research and communication theory to design an innovative health communication campaign.
    Linked to the following assessments:
  • 2. Effectively implement a communication campaign by developing clear campaign goals, identify a target audience, and utilise appropriate media given constraints of time and budget.
    Linked to the following assessments:
  • 3. Evaluate a communication campaign for process and summative outcomes using appropriate research designs and quantitative and qualitative data.
    Linked to the following assessments:
  • 4. Apply ethical principles through all steps of creating, implementing, and evaluating a health communication campaign.
    Linked to the following assessments:
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Assessment

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The assessments are briefly described in this paper outline. The assignment guideline and marking rubric for the assignments will be uploaded on the Moodle page for this paper.

General Context: Most assignments in our School's course are marked for quality of the writing and presentation. That is, a fundamental part of being an effective communicator is clear and competent written expression. This paper reflects this key element. Our goals with this policy are to (a) encourage competent writing practices as appropriate for the study of communication, and (b) develop students' writing skills over the course of their study.

For some assignments, the quality of writing is the primary criterion for marking. For most other assignments, the quality of writing or presentation is important, but equally or more important is the ability to demonstrate command of the conceptual material. For these assignments, a clearly designated component on a marking schedule should be allocated to writing and presentation (usually between 10-30% depending on the paper; approximately 15% in this paper). Thus, students who have yet to develop strong writing skills, will be disadvantaged on this one portion of the marking schedule, but not on the rest. Of course, if the quality of writing is so poor that it hinders the instructor from ascertaining whether students meet other criteria, their writing deficiencies may influence those marks as well. Students are encouraged to seek out support to help them improve their written assignments before they are submitted.

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Social & Individual Determinants and Interventions Report
16 Aug 2019
6:00 PM
25
  • Online: Submit through Moodle
2. Formative Research Report
13 Sep 2019
6:00 PM
25
  • Online: Submit through Moodle
3. Final Evaluation Report
21 Oct 2019
6:00 PM
30
  • Online: Submit through Moodle
4. Individual Mini-Assignments
Sum of All
7 Oct 2019
10:00 PM
20
  • Online: Submit through Moodle
5. Individual Case
22 Jul 2019
10:00 PM
-
  • Online: Submit through Moodle
6. Audience Analysis
5 Aug 2019
10:00 PM
-
  • Online: Submit through Moodle
7. Campaign Plan
23 Sep 2019
10:00 PM
-
  • Online: Submit through Moodle
8. Evaluation Design
7 Oct 2019
10:00 PM
-
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Recommended Readings

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The course recommended and optional readings are accessible in Waikato Reading Lists, a resource management tool that allows teaching staff to provide you with the course related readings lists. Go to the Waikato Reading Lists page via Moodle, and search by our paper code, title, or the Convenor's name. You will easily access your Course Reading Lists. Please complete reading prior to the class in which they are assigned.
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Online Support

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You can access the paper details (paper outline, lecture slides, assignments, reading lists, etc.) through Moodle which displays all the papers you are currently enrolled in. All administrative issues will be addressed through Moodle and Moodle announcements. I also respond regularly to email so that is often the best way to contact me and ask questions.

All lectures and some parts of workshops will be recorded so that you can easily retrieve the Panopto recordings after class via Moodle. Even though the lecture recordings will be made available, you are still expected to be physically present at lectures and workshops. The workshop activities, discussions, and group presentations will not be recorded.

If you have any questions about using Moodle, Reading Lists, or other online support tools, please seek assistance from the Course Convenor or directly contact ITS Service Desk (call: 07 838 4008; email: help@waikato.ac.nz).

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Workload

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This class is worth 15 points and thus you can expect to spend about 150 hours on it (in and out of class).

Consider learning hours to be the total of class time and your own time. Therefore, you should expect to spend four hours each week in class, and six hours each week outside of class. Outside of class time you are expected to review lecture slides/Panopto recordings, complete the readings, prepare and complete assignments, and carry out other learning activities as required.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MCOM238

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