PUBRL202-21B (HAM)

Health Communication

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: helena.wang@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

: braxton.dinnan@waikato.ac.nz
: kate.gore@waikato.ac.nz

Student Representative(s)

Lab Technician(s)

Librarian(s)

: clive.wilkinson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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This paper explores the construction and evaluation of communication campaigns/interventions to address health issues in communities and organisations. The campaigns use communication theory to design persuasive and innovative health campaigns.

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Paper Structure

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Lectures are online. There are 2-4 brief mini-lectures each week of 5-10 minutes each displayed in Moodle. Please view these prior to workshop.

Workshops are on Fridays and can be attended face-to-face or online (you'll select your method of attendance in Moodle during first week of class). The ideal scenario for those of you learning online is to join us for the workshop via zoom. However, for those that cannot attend at that time, there will be ways to get the content. These are active workshop days in developing, implementing and evaluating the campaigns/interventions. Some workshops will be discussion/activity days and some will be predominantly work days (particularly toward the end of the trimester). I will record any comments, directions, conversations etc. for later review.

Workshops start in Week 1

Learning and teaching ethos: The only source of knowledge is experience - Albert Einstein. This course works on the premise that we develop our knowledge through experience. To get the maximum benefits from experience requires preparation, active participation and active reflection, and involves responsibilities for and contributions, from both students and teachers. Students and teaching staff are co-creators of the course and, therefore, together can make this course a rewarding and memorable experience.

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • 1. Use formative research and communication theory to design an innovative health communication campaign.
    Linked to the following assessments:
  • 2. Effectively implement a communication campaign by developing clear campaign goals, identify a target audience, and utilise appropriate media given constraints of time and budget.
    Linked to the following assessments:
  • 3. Evaluate a communication campaign for process and summative outcomes using appropriate research designs and quantitative and qualitative data.
    Linked to the following assessments:
  • 4. Apply ethical principles through all steps of creating, implementing, and evaluating a health communication campaign.
    Linked to the following assessments:
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Assessment

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The assessments are briefly described in this paper outline. The assignment guideline and marking rubric for the assignments will be uploaded on the Moodle page for this paper.

General Context: Most assignments in our qualification are marked for quality of the writing and presentation. That is, a fundamental part of being an effective communicator is clear and competent written expression. This paper reflects this key element. Our goals with this policy are to (a) encourage competent writing practices as appropriate for the study of communication, and (b) develop students' writing skills over the course of their study.

For some assignments, the quality of writing is the primary criterion for marking. For most other assignments, the quality of writing or presentation is important, but equally or more important is the ability to demonstrate command of the conceptual material. For these assignments, a clearly designated component on a marking schedule should be allocated to writing and presentation (usually between 10-30% depending on the paper; 10% in this paper). Thus, students who have yet to develop strong writing skills, will be disadvantaged on this one portion of the marking schedule, but not on the rest. Of course, if the quality of writing is so poor that it hinders the instructor from ascertaining whether students meet other criteria, their writing deficiencies may influence those marks as well. Students are encouraged to seek out support to help them improve their written assignments before they are submitted.

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Social & Individual Determinants and Interventions Report
10 Aug 2021
11:30 AM
25
  • Online: Submit through Moodle
2. Formative Research Report
7 Sep 2021
11:30 AM
25
  • Online: Submit through Moodle
3. Final Evaluation Report
19 Oct 2021
11:30 AM
25
  • Online: Submit through Moodle
4. Individual Mini-Assignments
Average of Best ( 7 )
11 Oct 2021
11:30 AM
25
  • Online: Submit through Moodle
5. Macro Communication
23 Jul 2021
11:30 AM
-
  • Online: Submit through Moodle
6. Micro Communication
30 Jul 2021
11:30 AM
-
  • Online: Submit through Moodle
7. Audience Analysis
6 Aug 2021
11:30 AM
-
  • Online: Submit through Moodle
8. Goals/Theory
13 Aug 2021
11:30 AM
-
  • Online: Submit through Moodle
9. Campaign Messaging
20 Aug 2021
11:30 AM
-
  • Online: Submit through Moodle
10. Intervention and Implementation Plan
17 Sep 2021
11:30 AM
-
  • Online: Submit through Moodle
11. Evaluation Design
24 Sep 2021
11:30 AM
-
  • Online: Submit through Moodle
12. Evaluation Data Analysis
8 Oct 2021
11:30 AM
-
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Readings are identified in reading lists and in Moodle. There isn't a specific textbook and all readings can be accessed online.
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Recommended Readings

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The course recommended and optional readings are accessible in Waikato Reading Lists, a resource management tool that allows teaching staff to provide you with the course related readings lists. Go to the Waikato Reading Lists page via Moodle, and search by our paper code, title, or the Convenor's name. You will easily access your Course Reading Lists. Please complete reading prior to the class in which they are assigned.
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Online Support

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You can access the paper details (paper outline, lecture slides, assignments, reading lists, etc.) through Moodle which displays all the papers you are currently enrolled in. All administrative issues will be addressed through Moodle and Moodle announcements. I also respond regularly to email so that is often the best way to contact me and ask questions.

All lectures and some parts of workshops will be recorded so that you can easily retrieve the recordings via Moodle.

If you have any questions about using Moodle, Reading Lists, or other online support tools, please seek assistance from the Course Convenor or directly contact ITS Service Desk (call: 07 838 4008; email: help@waikato.ac.nz).

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Workload

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This class is worth 15 points and thus you can expect to spend about 150 hours on it (in and out of class).

Consider learning hours to be the total of class time and your own time so it it about 10 hours each week on average (including assignments, workshops, mini-lectures). Outside of class time you are expected to review lecture slides/Panopto recordings, complete the readings, prepare and complete assignments, and carry out other learning activities as required.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MCOM238

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