PUBRL303-21A (HAM)

Events Management

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: helena.wang@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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This experiential learning paper is designed to encourage each student to fulfill their potential in contributing towards managing an event for a specific, REAL client whose requirements should be fully respected. The paper will cover all aspects of event planning, that is, students will research, design, plan, implement and evaluate an event for the client. Students will implement their event towards the end of the trimester (from the 22nd of May to 4th of June) after having carefully planned it and handed in an event feasibility proposal. Please note that students based in China (or outside New Zealand), and who therefore cannot implement an event, will be given different assignments for assessment components 6 and 7 (see assessment table below).

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Paper Structure

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The paper will be conducted through a mixture of lectures, discussions, conversations and co-construction of learning. Co-construction of learning means that you are an active and responsible participant in your own learning and that you make every effort to fulfill your obligations as a student in this paper. The paper convenor and the tutors, as well as the client will be available to help you at all stages of the paper.

For this paper there is one one-hour lecture and you should also attend one two-hour workshop per week. In the first seven weeks of the trimester (until the teaching recess) lectures will focus on event contexts and concepts, including research, identifying purpose and objectives, and planning the event. The second part of the trimester will focus on event preparation, implementation, and evaluation. Lecture notes, tutorial notes, grading criteria for assignments and other documents provided by the client will be available online.

Some lectures will be recorded and made available on Moodle for you to watch. The convenor will remind you in class and by email/moodle announcement when these are available.

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Research, plan, coordinate and implement an event
    Linked to the following assessments:
  • Write an event feasibility proposal
    Linked to the following assessments:
  • Work in a collaborative manner and exhibit good team work and decision-making skills
    Linked to the following assessments:
  • Analyse and demonstrate an understanding of event management concepts
    Linked to the following assessments:
  • Reflect on, and evaluate, a real-life project using event management concepts
    Linked to the following assessments:
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Assessment

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General assessment guidelines:

Activities and assignments are designed to help you achieve the learning outcomes of this course. All written assignments are to be web-submitted. They will be passed through the antiplagiarism software “Turnitin” (see plagiarism section). To avoid plagiarism, you must not pass other people’s work off as your own without proper acknowledgement and appropriate referencing. In addition, you must not use assignments or parts of assignments assessed in other papers for credit in this paper. You cannot resubmit assignments from your past course work if you are repeating this paper. When you submit, please use a file name that gives the name of the assignment and your name. For example Event evaluation Joe Bloggs.docx would be a good file name. Please avoid apostrophes and ampersands (&) as the system sometimes cannot open the files and hence we will not be able to mark your work.

Presentation of written assignments:

Unless otherwise stated, written assignments should:

1. Have a front cover sheet which indicates the name of the paper and course code, your name and ID number, your tutor’s name, the due date, and a word count.

2. Use 12 point font, Times New Roman.

3. Use one and a half spacing and left justification.

4. Leave margins of 2.54 cm.

5. Number pages beginning with the first page of text.

6. Use proper paragraphing. Leave a blank line between paragraphs or indent the first line of each paragraph.

7. Follow the APA referencing system. See the library APA referencing website to check your referencing at: http://www.waikato.ac.nz/library/study/guides/apa.shtml

8. Be within the word limit (plus or minus 10%). Your word count does not include your title page, your reference list or any appendices.

9. Demonstrate evidence of revision and proofreading.

Please see below for a precise description of the various elements of the assessment.

Other important points to note:

Attendance and participation: This paper requires every student to actively participate in all activities. This means that you should attend the lectures and all workshops. Other students in the class depend on you to fulfill your responsibilities as a team member and to be available for consultation and team meetings (teams will be formed in the first workshop, week 1, so be there).

Communication and peer evaluation: Good communication and collaboration is essential in event management. In order to make sure every member contributes equally to the team's effort, you will be asked to assess your own contribution to the event process as well as assess each of your colleagues in the event management team through a peer evaluation system. These evaluations will have an impact on your individual mark so it is in your interest to work as a team from the start and contribute and share workload equally.

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Group pitch for an event
16 Mar 2021
1:00 PM
5
  • In Class: In Lecture
2. Sponsorship strategy presentations
9 Apr 2021
5:00 PM
5
  • Online: Submit through Moodle
3. Event Feasibility Proposal
16 Apr 2021
5:00 PM
22
  • Online: Submit through Moodle
4. Promotion strategy presentations
5
  • In Class: In Tutorial
5. Quiz
21 May 2021
11:30 PM
15
  • Online: Submit through Moodle
6. The event
4 Jun 2021
5:00 PM
22
  • Other:
7. Event evaluation and individual reflection
9 Jun 2021
5:00 PM
26
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Dowson, R. & Bassett, D. (2015). Event Planning and Management : A Practical Handbook for PR and Events Professionals. London: Kogan page.

The book is available on the course readings list from:

https://rl.talis.com/3/waikato/lists/FF36F0B0-8D2D-F6A3-6D48-9737B9FAC8E6.html

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Other Resources

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Further readings and videos will be recommended during the trimester.
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Online Support

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Lecture notes and resources such as extra readings or videos will be accessible from the paper Moodle page. More details will be given in class.

Some lectures will be recorded and made available on Moodle for you to watch. The convenor will remind you in class and by email/Moodle announcement when these are available.

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Workload

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You are expected to attend one one-hour lecture and one two-hour workshop every week.

Please note: workshops start in the first week for this paper.

In addition you are asked to read one chapter from Dowson and Bassett (2015) each week to complement or reinforce what has been covered in class. You are also expected to spend between 3 and 5 hours a week to plan and prepare your event with your team outside class times (this will vary depending on what needs to be achieved every week).

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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MCOM239, MCOM339 and PUBRL203

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