STMGT201-19A (TGA)

Strategies for Enterprise

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: leanne.cooper@waikato.ac.nz
: uwt@waikato.ac.nz
: tiruni.john@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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This course is about entrepreneurship and strategy for growth firms based in New Zealand. The first half of the course focuses on blue ocean strategy as a means of thinking about growth opportunities. The second half of the course examines the specific area of family businesses - the differences from non-family businesses and the impact on their success and growth from leadership, governance and succession.
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Paper Structure

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This course is taught as lecture discussion - with an emphasis on discussion. Extensive use is made of cases and guest speakers to give a practical edge to the course. Videos of guest speakers will be made available where possible. Further details will be provided.
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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Formulate growth strategies
    Linked to the following assessments:
  • Identify hurdles to implementation and plans to overcome the hurdles
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  • Describe models of family business.
    Linked to the following assessments:
  • Apply growth strategies to the family business context
    Linked to the following assessments:
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Case Analysis
3 May 2019
5:00 PM
32
  • Online: Submit through Moodle
2. Reflective Essays
Average of Best ( 3 )
20
3. Reflection One
-
  • Online: Submit through Moodle
4. Reflection Two
-
  • Online: Submit through Moodle
5. Reflection Three
-
  • Online: Submit through Moodle
6. Reflection Four
-
  • Online: Submit through Moodle
7. Family Business Plan
5 Jun 2019
5:00 PM
30
  • Online: Submit through Moodle
8. Family Business Plan Presentation
5 Jun 2019
5:00 PM
18
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Kim, W.C. & Mauborgne, R. (2004) Blue Ocean Strategy: How to Create Uncontested Market Space and Leave the Competition Irrelevant. Cambridge, MA: Havard Business School Press.

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Recommended Readings

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Porter, M. (1996) ‘What is strategy?’ Harvard Business Review, Nov-Dec: 61-78.

Colin Campbell-Hunt, John Brocklesby, Sylvie Chetty, Lawrence Corbett, Sally Davenport, Deborah Jones and Pat Walsh. (2001) World famous in New Zealand : how New Zealand’s leading firms became world-class competitors. Auckland: Auckland University Press.

Miller, D. & Le Breton-Miller, I. (2005) Managing for the Long Run: Lessons in Competitive Advantage from Great Family Businesses. Cambridge, MA: Harvard Business Review Press.

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Online Support

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Lecture notes and occasional readings will be provided via Moodle. Videos of guest speakers will be made available as soon as practicable via Moodle.
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Workload

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This is a 15 point paper and it is expected that students undertake 150 hours of study overall, including lecture time.

The course has a lot of small pieces of assessment. The 150 hours that is anticipated by students to be invested over the semester will be needed. Contact hours are four hours per week - so there remains significant time each week to be fully prepared for those contact hours through reading the cases in advance, reading the text and preparing assessments.

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Linkages to Other Papers

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Prerequisite(s)

Prerequisite papers: STMGT101 or STMG191

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: STMG285, STMG385

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