
STMGT201-20A (HAM)
Strategies for Enterprise
15 Points
Staff
Convenor(s)
Jenny Gibb
9261
MSB.4.40
jenny.gibb@waikato.ac.nz
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Tutor(s)
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Paper Description
Paper Structure
Learning Outcomes
Students who successfully complete the course should be able to:
Assessment
Assessment Components
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam.
Required and Recommended Readings
Required Readings
Kim, W.C. & Mauborgne, R. (2004) Blue Ocean Strategy: How to Create Uncontested Market Space and Leave the Competition Irrelevant. Cambridge, MA: Havard Business School Press.
Recommended Readings
Porter, M. (1996) ‘What is strategy?’ Harvard Business Review, Nov-Dec: 61-78.
Colin Campbell-Hunt, John Brocklesby, Sylvie Chetty, Lawrence Corbett, Sally Davenport, Deborah Jones and Pat Walsh. (2001) World famous in New Zealand : how New Zealand’s leading firms became world-class competitors. Auckland: Auckland University Press.
Miller, D. & Le Breton-Miller, I. (2005) Managing for the Long Run: Lessons in Competitive Advantage from Great Family Businesses. Cambridge, MA: Harvard Business Review Press.
Online Support
Workload
This is a 15 point paper and it is expected that students undertake 150 hours of study overall, including lecture time.
The paper has a lot of small pieces of assessment. The 150 hours that is anticipated by students to be invested over the trimester will be needed. Contact hours are four hours per week - so there remains significant time each week to be fully prepared for those contact hours through reading the cases in advance, reading the text and preparing assessments.
Linkages to Other Papers
Prerequisite(s)
Prerequisite papers: STMGT101 or STMG191
Restriction(s)
Restricted papers: STMG285, STMG385