
STMGT304-19A (HAM)
Commercialising a New Venture
15 Points
Staff
Convenor(s)
Jeremy Suisted
Tuesday
jeremy.suisted@waikato.ac.nz
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Administrator(s)
Librarian(s)
You can contact staff by:
- Calling +64 7 838 4466 select option 1, then enter the extension.
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Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
- For extensions starting with 4: dial +64 7 838 extension.
- For extensions starting with 5: dial +64 7 858 extension.
- For extensions starting with 9: dial +64 7 837 extension.
- For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
Paper Description
The focus of STMGT304 is to provide resources, examples and materials to students, supporting them in the development and start-up of their own businesses - as well as to act entrepreneurially in firms of all sizes, by adding to/changing/reducing the business in form of new opportunities.
Entrepreneurship is not merely a function of small or new businesses, but also connects with the culture in large firms, where innovation and the creativity to excel are important cultural features to succeed. Supporting, understanding and functioning in an entrepreneurial culture is a vital ingredient to a successful management career. Course materials focus on practical tasks required by entrepreneurs, as to be relevant in day-to-day business. This paper integrates current business news with the course materials, from New Zealand and other countries, to assure that all materials are up-to-date and relevant.
This paper is supported through the STMGT304 Moodle page, where assessments and handout materials are posted, questions are answered and group presentation/report performance is supported. There are no tutorials in this paper; the interactive Moodle page takes over the support otherwise offered through tutorials.
Tauranga students should attend the final presentation of their proposal in the Pressure Pitch format in Hamilton in person, but may also contribute via video feed, if there is absolutely no way to make it to Hamilton for the very last class session.
Paper Structure
STMGT304 is taught through:
- An interactive lecture on Tuesday (video-conferenced to Tauranga);
- An in-person workshop on Thursday (in Hamilton);
- Fortnightly Zoom calls for group discussion (as needed);
- An interactive Moodle page for sharing resources and insights. STMGT304 culminates in a Pressure Pitch - with students presenting their venture to a judging panel of external entrepreneurs and business people.
Learning Outcomes
Students who successfully complete the course should be able to:
Assessment
Assessment Components
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam.
Required and Recommended Readings
Required Readings
Recommended Readings
Online Support
Workload
Linkages to Other Papers
Prerequisite(s)
Prerequisite papers: ENTIN101, STMG191, STMG192, STMGT101, or STMGT202.
Restriction(s)
Restricted papers: STMG324, STMG424