STMGT304-20B (HAM)

Commercialising a New Venture

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Amanda Williamson

Amanda Williamson
MSB.4.11
See Moodle
amanda.williamson@waikato.ac.nz

Lecturer(s)

Administrator(s)

: sade.lomas@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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STMGT304 will guide students to commercialise new ventures using a learn-by-doing approach.

You will work on live projects currently under consideration for commercialisation. The paper will introduce you to the skills necessary to plan, develop and launch a new venture. The major piece of assessment will be writing a comprehensive business plan and pressure pitch for a new venture. Students will engage with learning material on the STMGT304 Moodle page, and focus on its application in tutorials.

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Paper Structure

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STMGT304 is taught through:

  • Online video clips and written material, provided on the Moodle page.
  • In-person tutorials (or as needed, Zoom tutorials), focusing on applying theoretical concepts to real-world examples.
  • Engagement with industry speakers, teamwork, and class presentations.
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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Identify and evaluate the value proposition for a new business concept
    Linked to the following assessments:
  • Analyse the external competitive environment to assess the market for a new business concept
    Linked to the following assessments:
  • Identify the resources needed to commercialise the new venture and how they can be acquired
    Linked to the following assessments:
  • Develop a comprehensive business plan for a new entrepreneurial venture or major new business venture for an established company
    Linked to the following assessments:
  • Design and deliver an effective presentation of the new venture proposal to external corporate leaders
    Linked to the following assessments:
  • Evaluate your personal entrepreneurial skills
    Linked to the following assessments:
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Self-Assessment Presentation
16 Jul 2020
No set time
5
  • In Class: In Tutorial
2. Elevator Pitch
23 Jul 2020
No set time
15
  • In Class: In Tutorial
3. Mid-Session Test
20 Aug 2020
No set time
30
  • In Class: In Tutorial
4. Final Pressure Pitch (Group)
8 Oct 2020
No set time
25
  • Presentation: In Class
5. Business Plan (Group)
8 Oct 2020
No set time
25
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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No assigned text. Refer to Moodle for weekly readings and video clips for this paper.

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Recommended Readings

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Recommended readings will be shared to the group via the Moodle page.
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Online Support

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Support is available through email, Moodle Forums and Zoom .
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Workload

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Expected workload of 150 hours.
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Linkages to Other Papers

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Prerequisite(s)

Prerequisite papers: ENTIN101, STMG191, STMG192, STMGT101, or STMGT202.

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: STMG324, STMG424

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