STMGT304-21A (TGA)

Commercialising a New Venture

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: uwt@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

: peter.randrup@waikato.ac.nz

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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STMGT304 will guide (not lecture) students to start new ventures using a learn-by-doing approach.

Lectures are limited and the paper will be delivered in a blended classroom mode. In other words, lectures on Tauranga campus will be delivered in blocks and supported by the STMGT304 Moodle page, where video clips, assessments and handout materials are posted and groups are supported. The interactive Moodle page will complement support provided in lectures and tutorials.

You will work on live seaweed-based projects currently under consideration for commercialisation in the local (Tauranga) area. The paper will introduce you to the skills necessary to plan, develop and launch a new venture. You will be required to go into the field and collect data from potential customers. The major piece of assessment will be writing a comprehensive business plan and pressure pitch for a new venture in the Blue Tech Aquaculture industry.

STMGT304-21A (TGA) will be offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. The activities that require students to be online synchronously are zoom lecture calls (each week), tutorials (by appointment) and relevant assessment items throughout the trimester.

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Paper Structure

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STMGT304 is taught through:

  • Zoom-based lectures;
  • Face-to-face tutorials on campus;
  • Zoom calls as required;
  • An interactive Moodle page;
  • STMGT304 culminates in a Pressure Pitch to potential investors.
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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • 1. Identify and evaluate the value proposition for a new business concept
    Linked to the following assessments:
  • 2. Analyse the external competitive environment to assess the market for a new business concept
    Linked to the following assessments:
  • 3. Identify the resources needed to commercialise the new venture and how they can be acquired
    Linked to the following assessments:
  • 4. Develop a comprehensive business plan for a new entrepreneurial venture or major new business venture for an established company
    Linked to the following assessments:
  • 5. Design and deliver an effective presentation of the new venture proposal to external corporate leaders
    Linked to the following assessments:
  • 6. Evaluate your personal entrepreneurial skills
    Linked to the following assessments:
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Assessment

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The self-assessment video will meet 'Learning Outcome #6'

The elevator pitch will meet 'Learning Outcome #2'

The mid session test will meet 'Learning Outcome #1'

The pressure pitch and business plan will meet 'Learning Outcomes #3,4,5'

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Self-Assessment Video
19 Mar 2021
12:00 PM
5
  • Online: Submit through Moodle
2. Elevator Pitch
7 May 2021
11:00 AM
25
  • Presentation: In Class
3. Mid-Session Test
12 May 2021
3:00 PM
30
4. Final Pressure Pitch (Group)
2 Jun 2021
3:00 PM
20
  • Presentation: In Class
5. Business Plan (Group)
2 Jun 2021
3:00 PM
20
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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No assigned text. Refer to Moodle for weekly readings and video clips.

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Recommended Readings

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Recommended readings will be shared to the group via the Moodle page.
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Online Support

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Support is available through email, Moodle Forums and Zoom.
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Workload

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Expected workload of 150 hours.
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Linkages to Other Papers

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Prerequisite(s)

Prerequisite papers: ENTIN101, STMG191, STMG192, STMGT101, or STMGT202.

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: STMG324, STMG424

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