STMGT304-21B (HAM)

Commercialising a New Venture

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Amanda Williamson

Amanda Williamson
9676
MSB.4.38
See Moodle
amanda.williamson@waikato.ac.nz

Lecturer(s)

Administrator(s)

: ashleigh.neame@waikato.ac.nz
: kathy.maling@waikato.ac.nz
: sade.lomas@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: yilan.chen@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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STMGT304 will guide students to commercialise new ventures using a learn-by-doing approach. There are two sets of projects (and assessments) in this course, which are designed to introduce students to the skills necessary for commercialisation:

  1. Fundraise:
    Students will independently run a crowdfunding campaign to fund a beneficiary of their choice (note restrictions below). They will subsequently reflect on the different fundraising tactics and skills employed in this project.
  2. Strategise and plan:
    Students will work on a new venture project currently under consideration for commercialisation, and design a plan for moving forward. In groups, students will write a comprehensive business plan and deliver a pressure pitch for a real venture.
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Paper Structure

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The paper requires students to engage in self-directed action on their projects, and to share their reflections and progress at our weekly workshops. Students will need to manage their time appropriately to complete the assessments on time.

This paper is offered in FLEXI mode, such that workshops are delivered online and face-to-face. On-campus activities are available for students to attend in person, however, students can complete the whole paper online if they require (including from offshore). Students are expected to attend the synchronous weekly workshop at 9 am on Mondays either in person or virtually, and can access all other elements of the paper at any time of day they choose.

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • 1. Identify and evaluate the value proposition for a new venture concept
    Linked to the following assessments:
    • Crowdfunding campaign (1)
    • Self-Assessment Presentation (2)
    • Business Plan (Group) (3)
    • Final Pressure Pitch (Group) (4)
  • 2. Analyse the external competitive environment to assess the market for a new venture concept
    Linked to the following assessments:
    • Crowdfunding campaign (1)
    • Self-Assessment Presentation (2)
    • Business Plan (Group) (3)
    • Final Pressure Pitch (Group) (4)
  • 3. Identify the resources needed to commercialise the new venture and how they can be acquired
    Linked to the following assessments:
    • Crowdfunding campaign (1)
    • Self-Assessment Presentation (2)
    • Business Plan (Group) (3)
    • Final Pressure Pitch (Group) (4)
  • 4. Develop a comprehensive business plan for a new entrepreneurial venture or major new business venture for an established company
    Linked to the following assessments:
    • Business Plan (Group) (3)
    • Final Pressure Pitch (Group) (4)
  • 5. Design and deliver an effective presentation of the new venture proposal to external stakeholders
    Linked to the following assessments:
    • Crowdfunding campaign (1)
    • Self-Assessment Presentation (2)
    • Final Pressure Pitch (Group) (4)
  • 6. Evaluate your personal entrepreneurial skills
    Linked to the following assessments:
    • Self-Assessment Presentation (2)
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Crowdfunding campaign
6 Aug 2021
5:00 PM
33
  • Online: Submit through Moodle
2. Self-Assessment Presentation
9 Aug 2021
9:00 AM
27
  • Presentation: In Class
3. Business Plan (Group)
1 Oct 2021
5:00 PM
20
  • Online: Submit through Moodle
4. Final Pressure Pitch (Group)
4 Oct 2021
9:00 AM
20
  • Presentation: In Class
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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No assigned text. Refer to Moodle for weekly readings and video clips for this paper.

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Recommended Readings

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Recommended readings will be shared to the group via the Moodle page.
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Online Support

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Support is available through email, Moodle Forums and Zoom .
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Workload

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It is expected that students will study an average of 10-12 hours per week for this paper.
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Linkages to Other Papers

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Prerequisite(s)

Prerequisite papers: ENTIN101, STMG191, STMG192, STMGT101, or STMGT202.

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: STMG324, STMG424

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