THMGT101-18A (HAM)

Fundamentals of Tourism and Hospitality

15 Points

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Waikato Management School
Te Raupapa
School of Management and Marketing

Staff

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Convenor(s)

Yingsha Zhang

Yingsha Zhang
9292
MSB.4.15
Thursday 11:00 am - 1:00 pm
yingsha.zhang@waikato.ac.nz

Lecturer(s)

Yingsha Zhang

Yingsha Zhang
9292
MSB.4.15
Thursday 11:00 am - 1:00 pm
yingsha.zhang@waikato.ac.nz

Administrator(s)

: sade.lomas@waikato.ac.nz
: lori.jervis@waikato.ac.nz
: helena.wang@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: heather.morrell@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5 or 9 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
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    • For extensions starting with 9: dial +64 7 837 extension.
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Paper Description

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This paper is designed to provide an introduction to the tourism and hospitality industry. Specifically, it provides students with an understanding of the components of tourism, travel motivations, tourism demand and supply, tourism impacts, tourism marketing, tourism history and future, event tourism, the varied field of food service, restaurant operation, hotel and lodging operation, hotel investment, revenue management, human resource, and hospitality service.

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Paper Structure

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This paper is taught by lectures. Please submit assessments and obtain class resources on Moodle. The following content will be covered in the paper.

Tourism

  • Concepts in Tourism
  • Tourism Components
  • Career Opportunities
  • Tourism History and Future
  • Tourism Organization
  • Transportation
  • Tour Operators and Agents
  • Tourist Attractions
  • Event Management
  • Travel Motivations
  • Tourism Demand and Supply
  • Tourism Economic Impacts
  • Tourism Environmental Impacts
  • Tourism Sociocultural Impacts
  • Tourism Marketing

Hospitality

1. Food Service

  • Food Service Establishments
  • Restaurant/Cafe Operation

2. Lodging

  • Introduction to Commercial Accommodation Industry
  • Introduction to Service Management in Hospitality
  • Fundamentals of Revenue Management
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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Summarize the historical events, current situation, and the future of travel and tourism.
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  • Identify and describe the inter-connectedness between the different components of the tourism industry, for example, accommodation, transport, attractions and amenities.
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  • Describe the specific career options available in the travel and tourism industry.
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  • Identify and describe the different forms of tourism demand and the key factors influencing tourism demand, supply, and motivation.
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  • Describe the economic, environmental and social/cultural impacts of travel and tourism.
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  • Identify different types of tour operators and agents and their roles in the tourism and hospitality industry.
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  • Identify the role and functions of national and international tourism organisations.
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  • Describe the methods of marketing the travel and tourism product.
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  • Describe the potential impacts of mega events and the basic components of event management.
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  • Identify different categories of food service establishments and commercial accommodation.
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  • Demonstrate a basic understanding of restaurant and commercial accommodation operation.
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  • Describe the role of service and revenue management in the hospitality industry.
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Assessment

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Please see the assessment grading chart below. Students must note that none of the assessments for this paper are compulsory since you are responsible for your own learning and work programme.
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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Class Participation
10
2. Weekly Quiz Assignments
20
  • Online: Submit through Moodle
3. Essay
30 Mar 2018
6:59 AM
20
  • Online: Submit through Moodle
4. Group Presentation
20
  • Presentation: In Class
5. Final Test
14 Jun 2018
7:59 AM
30
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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All slides provided on Moodle by the lecturer.

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Recommended Readings

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Recommended Textbooks:

1. Stephen J. Page, & Joanne Connell. Tourism: A Modern Synthesis, 4th Edition, Cengage Learning EMEA, United Kingdom, 2014.

2. Charles R. Goeldner, & J. R. Brent Richie. Tourism: Principles, Practices, Philosophies, 12th Edition, John Wiley & Sons, Inc., New York, 2011.

3. Clayton W. Barrows, Tom Powers, & Dennis Reynolds, Introduction to Management in the Hospitality Industry, 10th Edition, John Wiley & Sons, Inc., New Jersey, 2012.

Course Reading List:

Please find Reading List on Moodle.

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Other Resources

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Key websites important for this course are:

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Online Support

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This paper is only supported by Moodle.
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Workload

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The total study time suggested for this paper is approximately 150 hours (approximately 10 hours per week).
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Linkages to Other Papers

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This paper is the initial building block for all other papers in the Tourism and Hospitality Management Major. This paper introduces the principles, organization, and management of the tourism and hospitality industry and provides a foundation of trends and issues currently affecting the travel, tourism and hospitality industry that is central to most work in tourism and hospitality courses at a more advanced level.

It also can be used as an elective paper for any undergraduate degree.

The paper is complementary to majors in Geography, Anthropology, and Pacific Studies in the Faculties of Arts and Social Sciences as well as with the Faculty of Maori and Indigenous Studies and Leisure Studies in Education.

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: TOMG101

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