THMGT201-20B (HAM)

Visitor Experiences

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: helena.wang@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
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Paper Description

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Introduction

In many ways the visitor or tourist experience lies at the heart of tourism as a social phenomenon and as an industry. People travel in search of experiences that lie outside of their daily lives, and hence the creation of satisfactory experiences determines the success of a destination and its ability to reap the benefits of tourism. Increasingly people are becoming experienced travellers and are more demanding, even as they grow in numbers. Those demands relate to personal enjoyment and enhancement, and additionally, at least for some, assurances that their travels are also sustainable from the environmental and social perspectives as well as the economic. In addition, each component in the chain of events that create a holiday have their role to play in the overall assessments made of holidays. Thus, for example, the enjoyable time spent on holiday can be brought to naught by the delayed flight home, the loss of baggage and non­performance by the airline. Visitors experience their holidays in both a sequential and gestalt manner, which is why, as we will discover, visit experiences are complex and often difficult to manage.

Paper description

The purpose of this course is to provide both a holistic and particularistic understanding of the issues pertaining to visitor experiences by reference to conceptual and practical measures.

Students will understand

1. The temporal and spatial nature of holidays as comprising a sequence of events, each of which is dependent upon the other in the creation of experience

2. The nature and importance of motives for travel as not only creating demand but also establishing criteria by which experiences are evaluated

3. The psychological nature of holiday experience by reference to theories of flow, self­fulfilment, self­actualisation and recreation and leisure

Paper structure

The paper will be taught through on-line lectures approximating to two hours per week and one hour of seminar work plus research project work. Seminars are held face to face other than for students still based overseas. However, the distinction will be blurred as students will be asked at various times to complete in­class exercises as part of the time­tabled sessions. In the seminars you can expect to be asked questions based on the lectures and the readings for that week. In addition there will be work shop sessions on analyzing on-line reviews provided by tourists describing their experiences on sites such as Trip Advisor, Google Reviews and similar sites. These will be of use for you when completing your project.

The class will be divided into groups and the seminars will be held face-to-face or via Zoom dependent on the location of the class. On-line lectures each have an introduction that indicates the content and how lectures can be divided into smaller segments. It is anticipated that students will have studied the lecture material prior to the seminar. There is, therefore, no seminar session in the first week of the semester, but students are then expected to attend on a weekly basis within their allotted group in subsequent weeks. Drs Fariba Mostafa and Dung Nguyen Ngoc will take some sessions pertaining to the use of textual analysis software and the final assignment.

Learning outcomes

Students who successfully complete the course should be able to

  1. Apply psychological theories of motivation to the design of holiday experiences
  2. Be able to devise modes of measurement that can evaluate tourism satisfaction
  3. Be able to assess the contribution of tangible components to the intangible nature of holiday experiences, both generally and with reference to specific forms of holidaying experiences
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Paper Structure

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The paper comprises lectures, workshop sessions and an assignment schedule of two essays and two more practical pieces of work - namely the development of a promotional video and then an analysis of textual material.
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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Learning outcome

    Students who successfully complete the course should be able to

    1. Apply psychological theories of motivation to the design of holiday experiences
    2. Be able to devise modes of measurement that can evaluate tourism satisfaction
    3. Be able to assess the contribution of tangible components to the intangible nature of holiday experiences, both generally and with reference to specific forms of holidaying experiences
    Linked to the following assessments:
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Asignment One Essay
27 Jul 2020
5:00 PM
30
  • Online: Submit through Moodle
2. Assignment Two Essay
20 Aug 2020
5:00 PM
30
  • Online: Submit through Moodle
3. Assignment three - Video assessment
28 Sep 2020
5:00 PM
20
  • Email: Lecturer
4. Assignment Four Textual analysis - evaluating the holiday experience
21 Oct 2020
12:00 PM
20
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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There are no required readings, but suggested readings are inserted into the lecture schedules
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Recommended Readings

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Recommended readings are indicated with the lecture schedule
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Online Support

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Suggested readings are provided with the lectures and are accessible through such databanks as ScienceDirect. It is thought important that you have the skills to obtain such readings from these forms of datasets and library resources.
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Workload

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The workload requires 45 hours of class and workshop attendance and 105 hours of reading, video taking, writing and textual analysis.
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