TOMG309-18B (HAM)

Sustainable Events Operations and Venue Management

20 Points

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Waikato Management School
Te Raupapa
Department of Management Communication

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: sade.lomas@waikato.ac.nz
: lori.jervis@waikato.ac.nz
: helena.wang@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: heather.morrell@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5 or 9 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
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Paper Description

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The content of this paper is framed around a central question: "How to operate events and manage venues in a sustainable way?"

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Paper Structure

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This course includes a strong practical/experiential learning element. Participants will:

  1. Have a basic understanding of event operation and venue management.
  2. Visit venues to see how professionals manage event sustainably.
  3. Investigate real-world event operations and venue management from a sustainable perspective. Evaluate the event or venue from 6 perspectives if applicable: the venue manager, the event organiser, sponsors, suppliers, attendees, and residents in the community. Discuss what should be done/avoided/improved to make a real-world event operation or venue management sustainable.
  4. Plan an event that is sustainable (group).

The overarching question is explored through active engagement with theory, event strategies and industry practice within an integrated sequence of topics, individual and group work.

Pedagogical tools will include lectures, invited industry speakers, seminars, site visit, discussion, role play, presentation, and hands-on experience.

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Conceptualise and apply the principles of sustainability to event operations and venue management.
    Linked to the following assessments:
  • Critique management strategies used for event and venue operations in terms of best sustainable practice in the event industry by evaluating the event from venue manager, event organizer, sponsors, suppliers, attendees, and residents' perspectives.
    Linked to the following assessments:
  • Develop critical reasoning skills by assessing top academic research.
    Linked to the following assessments:
  • Evaluate best practices and issues for sustainable event operations and venue management in the tourism and hospitality sector.
    Linked to the following assessments:
  • Develop organisational, cooperation and communication skills.
    Linked to the following assessments:
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Assessment

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  1. Class participation: Class participation includes class attendance and participation in all kinds of class activities, such as discussion, site visit, submitting group member evaluation form, and completing teaching evaluation. Class participation accounts for 15% of the final score.
  2. Quizzes: There are three online quizzes in total. They are open-book quizzes. Students can use any resource to help with these quizzes when they are taking them. For each quiz, each student only has one submission opportunity. Quizzes may include multiple choice questions, true-or-false questions, open questions, and other types of questions. Students can take the quiz either in class on the quiz day with their own laptops/other equipments or take the quiz at any other place on that day.
    • Quiz 1 covers the content of lectures from week 1 to week 3. It will be taken on 2 August on Moodle and account for 10% of the final score.
    • Quiz 2 covers the content of lectures from week 4 to week 6. It will be taken on 6 September on Moodle and account for 10% of the final score.
    • Quiz 3 covers the content of lectures from week 9 to week14. It will be taken on 11 October on Moodle and accounts for 15% of the final score.
  3. Group presentation: Students will be classified into different groups. Each group consists of 4 students. Each group is required to develop an event proposal and give a group presentation on the proposed event. The presentation should introduce the content of the event proposal and make it attractive to potential sponsors, suppliers, and attendees. Each presentation should last about 20 minutes. This assignment accounts for 15% of the final grade.
  4. Event proposal: Event proposal accounts for 15% of the final grade. There is no word limit for the event proposal. A proposal of 8 pages (Font: Times New Roman, size 12; single space) will be fine. The optional content can be the followings:
    • Event concept and expected impacts
    • The venue, time, & attendees
    • Event/conference program
    • Suppliers
    • Budget
    • Sponsorship
    • Tickets and other revenue sources
    • Event infrastructure
    • Staff and volunteers
    • Safety and security
    • Timeline
  5. Report on event experience: Students are required to participate in one or multiple events during the semester B 2018. Students can organize events, work for events, being volunteers of events, and/or attend events as visitors/audiences. Then each student should write a report to summarize all his/her event experience in the B semester. The score for this assignment will be based on how much event experience a student has during this semester and how well the report is written. The work or volunteer experience will help a student get a higher score than just being an event visitor. The report should briefly introduce the event(s) the student participate in, what the student does for the event(s) and notices during the event(s), and his/her critical thinking about the event and venue operation from a sustainable perspective (e.g. problem identification, suggestions for improvement, analysis of the event impacts ). Students can have informal conversations (not formal interviews) with others in order to know more about the event. In the report, students should reflect on their personal experiences of the events without quoting others' words. A report of 1500 words will be sufficient. This assignment accounts for 20% of the final score. Students can find some Hamilton event information from the following websites:
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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Class Participation
15
2. Quiz 1
2 Aug 2018
7:30 AM
10
  • Online: Submit through Moodle
3. Quiz 2
6 Sep 2018
7:30 AM
10
  • Online: Submit through Moodle
4. Group Presentation on Event Proposal
23 Sep 2018
6:00 PM
15
  • Online: Submit through Moodle
  • Presentation: In Class
5. Group Event Proposal
4 Oct 2018
6:30 AM
15
  • Online: Submit through Moodle
6. Quiz 3
11 Oct 2018
6:30 AM
15
  • Online: Submit through Moodle
7. Report on Event Experience
23 Oct 2018
6:30 AM
20
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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  • Jones, M. (2018) Sustainable event management: A practical guide (3rd ed.). Abingdon, UK & New York, US: Routledge.

Access the textbook by clicking the link: https://www-taylorfrancis-com.ezproxy.waikato.ac.nz/books/9781315439716. Please be aware that the copyright license only allows three people to access the book simultaneously. You are able to download PDFs of chapters so whenever practicable please consider your classmates and do this.

  • Wagen, L. & White, L. (2018). Event management: For tourism, cultural, business and sporting events (5th ed.). Australia, Brazil, Mexico, Singapore, U.K. & U.S.: Cengage.

Purchase the textbook by clicking the link: https://www.cengagebrain.co.nz/shop/ProductDisplay?urlRequestType=Base&catalogId=10056&categoryId=&productId=1239001&errorViewName=ProductDisplayErrorView&urlLangId=-1&langId=-1&top_category=&parent_category_rn=&storeId=10655 The discount code is NZ15OFF

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    Recommended Readings

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    • Mahoney, K., Esckilsen, L., Jeralds, A. & Camp, S. (2015). Public assembly venue management: Sports, entertainment, meeting, and convention venues. United States: Brown Books Publishing Group.

    Purchase the textbook by clicking the link: http://www.worldcat.org/title/public-assembly-venue-management-sports-entertainment-meeting-and-convention-venues/oclc/914573751

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    Online Support

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    Moodle will be used.
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    Workload

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    This is 20 point paper. Students will be expected to spend 200 hours during the semester on the paper.
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